PPC Consultant for Nottingham Businesses

When to bring in a consultant

You have someone running your ads — an agency, a junior in-house, or yourself. They’re doing okay, but something feels off. Costs are rising, conversions are flat, or you’re not sure if the strategy is right. You don’t need a new agency; you need a straight answer from someone who’s seen it all. That’s what I do.

What I offer as a consultant

• Campaign strategy review — is the structure working? Where’s the waste?
• Bid strategy & targeting audit — are you bidding smart? Hitting the right audience?
• Ad copy & creative feedback — why aren’t conversions rising?
• Tracking & attribution check — are you measuring the right things?
• Fractional ongoing support — monthly strategy calls, quarterly deep dives, email advice
• One-off consultations — single call on a specific problem (new campaign, budget allocation, tool choice)

The fractional model

You don’t need a full-time PPC manager. You need someone senior to check your work, spot missed opportunities, and steer strategy. Fractional consulting means 4–8 hours/month (or however much you need) of my time — monthly strategy calls, email advice, ad copy feedback. You keep your existing team; I make them better.

How a consultation works

1. Scoping callYou describe the problem. What’s working? What isn’t? How much time are we talking?
2. Information gatheringYou share campaign structure, performance data, current strategy. I audit it.
3. Findings & recommendationsI deliver clear, prioritised findings. What to fix first, why, and how.
4. Follow-upIf it’s fractional, we lock in a cadence. If it’s one-off, you have the roadmap.

Who this suits

You’re running ads competently but want expert validation. You have budget constraints and can’t hire full-time. You’re between agencies. You trust your current team but want a senior second opinion quarterly. You’re growing fast and need strategy guidance without overhead.