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Not 'we'll take over your account'—you want a strategist

Maybe you’ve got an in-house team. Maybe you’re using an agency but something feels off. Maybe you’re running ads yourself and hitting a ceiling. Whatever the case: you don’t need someone to take over. You need someone to audit what’s actually happening and tell you what’s broken.

I work with Keighley and West Yorkshire businesses on that basis. Fractional. Ongoing strategy. Advisory. I tell you what’s working, what’s not, and what to fix first. You decide whether you want to execute it yourself or hand it off.

The second-opinion consultation covers

You stay in control

This isn’t done-for-you. You get recommendations, documentation, and calls to walk through priorities. Implementation is up to you. Good for teams wanting to learn, people who distrust black-box agencies, or anyone who just needs expert validation.

How strategy consulting works

  1. Initial audit callShare your account access (read-only), current performance, and your business goals. I spend a few hours digging.
  2. Strategy sessionDetailed conversation about what I found. What’s actually working. What’s draining budget. Priority fixes. What to test next.
  3. Ongoing advisory (if you want it)Monthly or quarterly check-ins. Help you evaluate new strategies, validate decisions, spot problems before they cost money.

Common reasons Keighley businesses come in for a second opinion

You’re spending £500+ a month but don’t know if you’re making money. An in-house person built the account but you want peer review. An agency promised results and you got cost-per-lead figures instead of ROI. You’ve got tracking setup but you’re not sure if it’s correct. Your margins are tight and you can’t afford to waste budget on guesswork. All of those are reasons to get a consultant on the call.

The difference between advisory and handoff

Frequently asked questions

What if I don't have Google Ads set up yet?

A consultation still makes sense. We talk through your business model, margins, customer intent, and market. Then build the account structure together. Beats hiring a junior to guess.

How much time does this take?

Initial audit usually takes 2–3 hours of my time. Strategy session is 1–2 hours on call with you. If you want ongoing monthly check-ins, that’s typically 1 hour per month. You’re not paying for handholding—you’re paying for judgment.

Can you help with Keighley-specific market strategy?

Yes. I understand West Yorkshire competition, local search volumes, and how people in Keighley, Shipley, and surrounding areas actually search. That’s baked into the audit and recommendations.

What if I decide I want full management instead?

We can transition. The audit and strategy work becomes the foundation for ongoing account management. No restart, no duplication.

How much does ongoing advisory cost?

Pricing depends on account complexity and frequency. We quote on a call after the initial audit. Anchor is ‘from £300/month’, but fractional advisory is usually somewhere in that range or above depending on scope.

Do you give written recommendations?

Always. Strategy call outcomes go into a document you can share with your team, freelancer, or next agency. Nothing vague. Specific priorities in order.

Get a reality check on your Google Ads

One conversation with someone who's actually managed millions in ad spend. No fluff, no sales pressure, just honest insight into what's working and what you should fix first.

Call 07410 907 104 Book a consultation