PPC Consultant for Middleton Businesses

Strategy without running the day-to-day

You have ads running. They might be okay, they might be messy, they might be mediocre. What they probably lack is senior second-opinion strategy. That’s where fractional consulting comes in: I advise, you (or your agency) executes. Or I run the strategy and you handle implementation. Work splits based on what you need.

When fractional consulting works

• In-house team, no PPC experience — you’re running ads but you’re not confident. Need strategic guidance and validation.
• Agency on the books — but you suspect they’re not optimising hard enough. Want a senior second opinion without switching vendors.
• Scaling fast — your ad spend is growing and you need strategic oversight to avoid wasting money.
• Specific problem — tracking is broken, or keywords are chaotic, or you need audience strategy. One area, not full takeover.

What fractional looks like

We talk about your current setup, your goals, and your constraints. Then I either advise you on strategy (you execute), or work alongside your team (or agency) to steer decisions. Some clients want monthly check-ins. Others want quarterly deep-dives. The model is flexible and tailored to you.

The consulting process

1. Initial consultationWe talk about your business, your ads, your goals. I ask hard questions. You get clarity on what’s working and what’s not.
2. Define the engagementDecide together: Am I advising? Co-managing? Reviewing? We agree on frequency (monthly, quarterly, etc.) and pricing.
3. Ongoing strategyRegular check-ins, feedback, guidance. I don’t do the grunt work unless you ask me to. You own the execution.

Pricing and flexibility

Consultation starts from £300/month depending on the scope and frequency. Some clients want a one-off audit and call. Others want ongoing monthly oversight. Give me a call and I’ll design a package that fits your needs and your budget.