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You have someone. But is it working?

Maybe you’re already working with an agency or an in-house manager. Or maybe you’re running ads yourself but not sure if you’re doing it right. This is where a senior consultant comes in. I review your account, identify what’s working and what’s wasted, and give you honest strategic advice on how to fix it.

Fractional consulting includes

Why a fractional consultant?

You don’t always need someone to manage your account day-to-day. What you need is strategic direction from someone who’s seen hundreds of accounts and knows the patterns. A fractional approach is cheaper than a full-time agency but gives you access to senior thinking. I’ve managed over £2M in ad spend across ecommerce and home services. I know where the pitfalls are.

Not here to replace your team

I work alongside whoever’s running your ads — your current agency, your in-house person, or you. I’m here to ask the hard questions, identify gaps, and point you toward better decisions.

How fractional consulting works

  1. Initial auditI review your current account, spend, performance, and tracking setup.
  2. Strategy sessionWe discuss your business goals, margins, and where Google Ads fits in your customer acquisition.
  3. RecommendationsI give you a prioritised list of changes, optimisations, and fixes — specific enough to act on.
  4. Ongoing supportMonthly check-ins, guidance on new campaigns, and troubleshooting when things go wrong.

Pricing

Fractional consulting starts from £300/month for quarterly strategic reviews and email support. For ongoing monthly guidance and deeper involvement, we’ll quote based on the scope. Either way, there’s no lock-in — it’s month-to-month and can adjust as your needs change.

Frequently asked questions

Can you work with my existing agency?

Yes. You own your account. I can audit it, review their strategy, and advise you — whether they stay or you make changes is your call. Some clients in Rochdale and Greater Manchester use me as a second opinion to validate what their agency is doing.

What if I'm running ads myself but want strategic help?

Perfect fit. I’ll audit your setup, identify gaps (tracking, keyword structure, bidding), and coach you through improvements. You stay in control; I provide direction.

Do you take on part-time management?

I prefer fractional consulting or full management. But if you need a few hours a month of hands-on work, we can discuss it on a call.

How often would I hear from you?

It depends on what you sign up for. Quarterly reviews mean four check-ins per year. Monthly guidance means a call or email update each month. We can adjust frequency based on what’s happening in your account.

What if I find out my current setup is broken?

Then we have a conversation about fixes. Some are quick (keyword structure, negatives, bid strategy). Some need rebuilding (tracking, audience setup). I’ll prioritise by impact and ease of change.

Do you focus on any particular industries?

I specialise in ecommerce, D2C, and home services — trades, contractors, local services. If your business fits those categories and you’re in Rochdale or Greater Manchester, we’re a good match. If not, we can still talk.

Get strategic clarity

Let's have a consultation. I'll review your account structure, ask the hard questions, and tell you honestly whether you're on the right track. We'll discuss what fractional consulting could look like for your business.

Call 07410 907 104 Book a consultation