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When You Need a Consultant, Not Another Agency

Sometimes you don’t need someone to take over your campaigns. You need a senior person to look at what’s happening, tell you the truth, and either fix the strategy or help the person running your ads do it better.

That’s the work I do as a consultant. I’m Stevie Morris — 12 years in Google Ads, Google Partner and Microsoft Ads certified, £2M+ managed directly. I work with business owners in Northumberland and across the north of England who want strategic input without swapping agencies or rebuilding everything from scratch.

What PPC Consultancy Looks Like in Practice

12 Years of Pattern Recognition

Most PPC problems aren’t new. Wasted spend on broad match, bidding strategies set to optimise for low-value conversions, Performance Max campaigns cannibalising branded traffic — I’ve seen these patterns hundreds of times.

Having managed over £2M in ad spend directly, I can usually identify the core issue in a first conversation. The difference between an experienced consultant and a junior account manager isn’t effort — it’s knowing what to look for and where to look.

I'll Tell You If You Don't Need Me

If your current setup is solid and the person running your ads is doing a good job, I’ll say so. I’d rather give you an honest answer on a call than win work I can’t genuinely improve on.

How Consultancy Typically Works

  1. Initial consultationWe talk through your situation — what’s running, who’s running it, and what you’re trying to achieve. Free, no commitment.
  2. ScopingI propose what involvement makes sense — one-off review, ongoing advisory, or something in between. Pricing from £300/month; exact scope quoted on a call.
  3. Strategic inputI deliver the agreed work — whether that’s a written strategy, a live working session, or ongoing monthly calls with recommendations.
  4. Handover or continuationYou keep full ownership of all accounts and work product. Continue with advisory support or wrap up when the work is done.

Covering Northumberland and the North of England

I work remotely with clients across the UK. For businesses in Northumberland — whether you’re in the county’s market towns, coastal areas, or the rural interior — remote working is genuinely no barrier. I’ve supported clients from County Durham to Cumbria to North Yorkshire this way for years.

If you’d prefer a video call to start rather than a phone call, that works equally well. Reach me on 07410 907 104.

Frequently asked questions

Is PPC consultancy right for me if I already have an agency?

It can be. Some business owners in Northumberland bring me in to independently review agency performance, help brief a new agency, or add strategic oversight without disrupting the existing relationship. It depends on the situation — we’d figure that out on a call.

What's the difference between a consultant and a managed service?

With managed service, I run the campaigns. With consultancy, I advise, review, and guide — but the day-to-day execution stays with you or your existing team. Both have their place depending on what you need.

Can you work with our internal marketing team?

Yes. Fractional PPC support alongside an in-house team is a common engagement. I set the strategy, review work, and act as the senior voice in the room — your team does the execution.

How do you charge for consultancy?

Starting from £300/month, with the exact scope and fee agreed before we start. For one-off engagements or specific projects, pricing is discussed on the initial call. I don’t have set packages because every situation is different.

Are you Google certified?

Yes — Google Partner and Microsoft Ads certified. I’ve maintained those certifications alongside 12 years of active campaign management, so they reflect real working knowledge rather than a one-time exam.

Get a Senior PPC Perspective on Your Campaigns

Book a consultation and let's look at what's actually happening with your Google Ads. Whether you need a one-off opinion or ongoing strategic input, we'll work out the right level of involvement.

Call 07410 907 104 Book a consultation