PPC Consultant across County Durham

Sometimes you need an expert eye, not another account manager

You might already have an in-house marketer managing your Google Ads. Or a junior agency doing the day-to-day. Or you’ve been running campaigns yourself and you’re not sure if you’re leaving money on the table.

That’s where a PPC consultant is different from an agency. I’m not here to take over your account — I’m here to give you a clear, senior perspective on what’s working, what isn’t, and what you should do about it.

With 12 years in Google Ads and over £2 million managed directly, I’ve seen most of what can go wrong — and what genuinely moves the needle. I can bring that clarity to your situation without a long retainer or a big agency contract.

What PPC consulting looks like in practice

• Strategy reviews — I look at your campaigns, structure, bidding approach and copy with fresh eyes and give you a prioritised list of what to fix first.
• Fractional oversight — Regular advisory calls for businesses with in-house or agency teams who want senior guidance without hiring a full-time specialist.
• Team training — Practical sessions for marketers who manage Google Ads but want to level up their understanding of bidding, structure and Quality Score.
• Second opinions — If your agency is telling you something doesn’t add up, I’ll review the data and give you an honest view.
• Tracking and measurement — Conversion tracking is where most accounts quietly break. I’ll check yours and explain what’s actually being measured.
• Campaign planning — Pre-launch advice on structure, keyword strategy and bid approach before you spend a penny.

Advisory for ecommerce and home services businesses

My consulting work follows the same niche focus as my managed service. For ecommerce brands, I can advise on Shopping campaign architecture, feed quality, Performance Max strategy and how to think about ROAS targets across different product categories. For home services and trades businesses across County Durham and the wider North East — from Durham City to the smaller market towns — I understand the lead generation model and the unit economics that determine whether Google Ads is worth running at all.

If your business sits outside these areas, I’ll tell you honestly whether I can add value.

How a consulting engagement works

1. Initial consultationA focused call to understand your current setup, your team’s capability, and what you’re hoping to get from an outside perspective.
2. ScopingWe agree what the engagement covers — a one-off review, ongoing advisory calls, team training, or a combination. You get a clear quote before anything starts.
3. DeliveryWork is done to the agreed scope. If it’s a review, you get written findings and recommendations. If it’s ongoing advisory, we set a regular call cadence that works for your team.
4. Follow-upFor strategy work, I’ll check in after implementation to see whether the changes landed as expected. I’m not a set-and-forget consultant.

Based in the UK, working with County Durham businesses remotely

Consulting engagements run entirely remotely via video call and shared screen. County Durham businesses in Northumberland, North Yorkshire, Cumbria or further afield all work the same way — no travel time built into your fees, no wasted hours.

Consulting starts from £300/month for ongoing advisory. For one-off or project-based work, I’ll quote based on scope. Get in touch to discuss what makes sense for your situation.