Strategy, audits, and second opinions on Google Ads from a senior consultant. Work alongside your existing team or take the reins for a fraction of agency cost.
Book a consultationYou might have an in-house specialist or a junior team member running Google Ads. They’re trying. They’ve learned the basics. But they’re hitting a wall: campaign structure questions they can’t answer, bid strategy trade-offs they’re unsure about, creative direction that’s based on intuition rather than data.
Or you’ve got an agency, but the account feels neglected, or you want a second opinion that isn’t the same agency telling you to spend more.
That’s where fractional consulting works. I’m not there to replace anyone. I’m there to inject seniority, debug what’s wrong, and give you a roadmap that your team can execute.
Most advice is generic: ‘use broad match,’ ‘target the audience,’ ‘optimise for conversions.’ It doesn’t account for your business model, margin, or market. I give you the specific strategy for your numbers and your niche.
Ecommerce and D2C brands that need someone senior weighing in on creative strategy. Home services and trades where local Google Ads are usually undermanaged and competitive. Professional services where brand and intent signals are complex. Any business running ads in the London commuter belt (that includes Royal Tunbridge Wells and East Sussex) where CPCs are high and waste per click is expensive.
It depends on scope. I quote on a call after we’ve clarified what you need. Pricing ranges based on frequency and depth, but it’s significantly less than a full-service agency. The anchor is from £300/month for basic strategy calls; more complex work is quoted separately.
Absolutely. I’m often brought in as a second opinion or strategic partner. I don’t compete with your team; I supplement them. That said, I’m direct about what’s working and what isn’t—if I see structural problems, I’ll tell you.
Both. One-off audits and strategy calls are fine. Long-term fractional work is ideal because Google Ads drift—you need ongoing adjustments. But I’m flexible.
I work with UK businesses remotely and I understand regional differences. Royal Tunbridge Wells is in the London commuter belt, which means high CPCs and affluent buyer intent. That’s a distinct market dynamic I account for in strategy.
That’s possible. We can transition from fractional consulting to done-for-you management. Pricing and scope would be reset based on the new arrangement.
Your account access is confidential. I don’t share performance, strategy, or learnings with other clients. You own the account; I’m advising on how to run it.
Let's schedule a call. We'll talk through what's working, where you're stuck, and whether fractional consulting is the right fit.
Call 07410 907 104 Book a consultation