Strategic input and fractional expertise for businesses that already have someone running ads but need a second opinion or strategic direction from someone with 12 years of paid search.
Book a consultationYou have someone running your Google Ads—an in-house marketer, a junior, or an agency. But something feels off. Maybe your ROAS is flat. Maybe you’re not clear why certain campaigns are underperforming. Maybe you suspect your tracking is leaking data. Or maybe you just want to know if your strategy is sound.
That’s where strategic consulting comes in. I come in as a fractional senior strategist, review your account structure, your copy, your bidding approach, and your tracking, and tell you what’s working and what isn’t. I’ve spent 12 years seeing what works and what doesn’t across ecommerce and home services. I’ve directly managed £2M+ in Google Ads spend. I know the patterns.
I don’t take over your account. I work alongside whoever is running it—your in-house team, your junior, your agency. I audit, I advise, you and your team decide what to implement. My job is to surface the gaps and opportunities that someone deep in the day-to-day might miss.
Tonbridge sits in the London commuter belt, which means Google Ads click costs here are London-level. Competition for clicks is fierce. That also means strategy—not just bid management—is what separates profitable accounts from ones that bleed money. A strategic review often uncovers £500+ in monthly waste that can be redirected to winners. At Kent’s CPC levels, that matters.
I quote based on the scope of the audit and the depth of strategy work needed. Initial call is free. For a full audit and strategy session, I’ll give you a tailored quote based on what we discover during that call.
Yes. I work UK-wide, remote-first. Tonbridge and Kent are perfect markets for this kind of fractional advisory work, especially given the high click costs in this region.
Both. I work with in-house marketing teams, with agency teams who want a second set of eyes, and with business owners running their own ads. The approach is the same—I audit and advise.
A full audit and strategy session usually takes 2–3 weeks from start to finish. The actual work is spread over that time, but the final strategy session is usually 60 minutes.
If strategy work leads to implementation support, we can discuss options. I offer ongoing management as a separate service, or I can coach your team through implementing the recommendations.
Yes. I’ll audit your account objectively and tell you what’s working and what isn’t. Some clients discover their agency is doing fine; others discover they’re not. Either way, you get clarity.
Book a free 30-minute consultation call. We'll talk about your account, your challenges, and what a strategic review might uncover. No obligation, no sales pitch.
Call 07410 907 104 Book a consultation