Not looking for a new agency? Get second-opinion consulting and strategic advice from a 12-year veteran. Fractional, flexible, honest. From £300/month.
Book a consultationA lot of business owners in Buntingford and the surrounding Hertfordshire towns (Stevenage, Bishops Stortford, Royston) have outsourced their Google Ads. Sometimes it’s working. Sometimes it’s not, and they don’t quite know why. Maybe the agency is hands-off. Maybe the account structure is messy. Maybe they’re not hearing real strategy, just tactical tweaks. Maybe the pricing feels opaque.
That’s where fractional strategy comes in. You don’t need a new agency. You need a senior strategist who can audit your setup, spot the waste, and guide your existing team (or your current agency) towards better results.
You don’t need someone in your account every day. You need someone who knows Google Ads deeply, can spot problems fast, and helps you make better decisions. That’s a fundamentally different engagement than managed services. It’s advisory, not operational. It means you stay in control, your team stays engaged, and you only pay for strategy — not for us to execute day-to-day.
12 years in Google Ads. £2M+ of direct client spend managed. Co-founder of Growth PPC, where we’ve scaled accounts to £20M+ and hit 20.8x peak ROAS. Google Partner, Microsoft Ads certified. I focus on ecommerce, D2C, and home services — but if you’re outside those, I’ll be honest about whether I can add real value to your situation.
If you need someone to hold your hand or check your emails, that’s not this. If you want sharp strategic guidance and someone to call when things are confusing, that’s what this is.
Absolutely. A lot of consultants won’t, but I will. Some businesses need agency delivery and strategic oversight. If your agency is strong, we’ll work together. If there are conflicts, I’ll tell you upfront.
Full service: I own your account, make all decisions, run optimization. Fractional: you (or your agency) own the account, I give quarterly or monthly advice and strategic direction. Pick based on what you actually need.
Book a call. If your account is structurally sound but under-optimized, management helps. If your strategy is confused (wrong keywords, bad audience setup, no tracking), consulting helps. I can usually tell in thirty minutes which you need.
Yes. I understand that CPCs here are elevated (London commuter belt). I know the nearby towns — Royston, Stevenage, Bishops Stortford, Stansted, Stotfold — and can advise on regional strategy. But I’m UK-wide, so I bring learning from across the country too.
That’s your call. Monthly, quarterly, ad-hoc — it depends on your needs and budget. Most advisory clients find monthly is sweet spot; some do quarterly.
Yes, but messy accounts often need restructuring, which leans towards management. We’ll talk through whether fractional makes sense or if you’d benefit from a hand-on-the-wheel approach for a few months.
Book a consultation call. We'll discuss your current setup, what's working, what isn't, and whether fractional consulting is the right fit. No hard sell, no commitment.
Call 07410 907 104 Book a consultation