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You've got ads running. Are they actually working?

Most businesses running Google Ads themselves (or with a junior at an agency) have the same problem: they don’t know what good looks like. Bids seem random. Ad copy feels thin. Conversion tracking is half-done. Keywords are a mess. And every month you’re not sure if you’re doing OK or wasting money.

That’s where a senior consultant comes in. I’m not here to take over your account — I’m here to fix the strategy, spot the gaps, and leave you (or your team) better equipped to run it well.

What fractional PPC consulting looks like

How it works

  1. Initial auditYou give me access to Google Ads and Analytics. I spend time understanding your setup, the gaps, and the opportunities.
  2. Strategy callWe walk through the findings, agree on priorities, and set up a structure for ongoing advice.
  3. Monthly check-insRegular reviews of what’s working, what needs fixing, and how to improve. You handle day-to-day management; I handle strategy.

Not a replacement. An upgrade.

This works best if you already have someone running your ads — a team member, a junior consultant, or a part-time freelancer. I’m the senior voice pointing out what’s missing.

Why this matters in high-CPC markets

Tenterden’s in the London commuter belt, which means click costs are high. Every pound you spend has to count. A junior running your campaigns might miss the obvious — wrong match types, overspending on branded keywords, poor Quality Score on core terms. These are fixable, but you need someone with 12 years of experience spotting them fast.

Frequently asked questions

I already have someone managing my ads. Why do I need a consultant?

Because there’s daylight between ‘my ads are running’ and ‘my ads are optimised’. A senior consultant spots structure issues, bid strategy gaps, and tracking problems that slower junior-led management misses. You keep your team; you get better results.

How much time will you actually spend on my account?

That depends on your setup and spend. Monthly strategy reviews take 2–4 hours. Call time varies. We’ll agree upfront based on your size and needs. Pricing starts from £300/month; I’ll quote after we talk.

Can you audit our tracking without taking over the account?

Absolutely. That’s often a good starting point. We’ll find the gaps, fix them, and leave you with a roadmap.

Do you do ad copy rewrites?

Yes. I’ll review what you’re running and point out what’s working and what isn’t. For a full rewrite project, I can quote you separately, but that’s beyond standard consulting hours.

What if I'm in Kent or Sussex — do you work with local businesses?

Yes. I understand the Kent market, nearby towns like Rye and Ashford, and the London commuter demographics that affect CPCs. But I’m UK-based and remote, so geography doesn’t limit the work.

How do I know if I need a consultant or full management?

If you have a solid team running ads but need a senior voice to spot gaps, consulting wins. If you’re flying blind or want someone to own results entirely, full management is the move. Let’s talk about your situation first.

Ready for a strategy conversation?

Let's talk through what you're running now and where the gaps are. Then I'll give you honest advice on whether consulting is the right fit.

Call 07410 907 104 Book a consultation