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When you want a senior voice without full outsourcing

Maybe you’ve got someone running your ads—whether in-house or with an agency—but you want a senior perspective on strategy, account structure, or what’s actually working. Maybe you’re thinking about a major campaign shift and want validation before you commit budget. Or maybe you’re doing it yourself and just want monthly check-ins with someone who knows Google Ads inside out.

That’s where fractional consulting comes in. I work with you on your schedule—weekly strategy calls, monthly audits, quarterly reviews, or whatever cadence makes sense.

What consulting looks like

I work on your timeline, not a contract

No long-term commitment. You book sessions as needed. If you need weekly strategy calls for two months then go quiet for a quarter, that’s fine. I’m available for your business rhythm.

Fractional consulting vs. full management

Full management is for businesses that want Google Ads completely handled. Consulting is for teams that are capable but want a senior second opinion, or owners who are hands-on but need strategy-level input. The split usually saves you money if your team is competent and your account structure is already solid.

How we get started

  1. Consultation callWe discuss what you need—weekly check-ins, monthly audits, ad-hoc troubleshooting, or a mix.
  2. Access and auditYou give me read access to your Google Ads account. I review the current state and send you a brief summary.
  3. Ongoing sessionsWe set a schedule and cadence that works for your business. You pay per session or agree on a retainer.

Frequently asked questions

What's the difference between consulting and management?

Management means I run the account completely—campaigns, bidding, optimisation, everything. Consulting means you or your team run the day-to-day, and I provide strategy, review, and troubleshooting on a call-by-call or monthly basis.

How much does PPC consulting cost?

Price varies depending on cadence and complexity. Strategy calls, audits, and ongoing oversight are all priced differently. Let’s talk about what you need and I’ll give you a tailored quote.

Do you work with agencies?

Yes. I’ve consulted for other agencies in County Durham and beyond. Sometimes they want a second opinion on strategy or need extra firepower for a big account.

Can you help us fix a underperforming campaign?

That’s a typical consulting project. I’ll audit it, identify what’s broken, and walk you through the fix. Whether you implement or I help hands-on depends on your setup.

How often would we meet?

Whatever works for you. Weekly strategy calls, monthly audits, quarterly reviews—you decide. Most clients do monthly check-ins or call as needed.

Do you work with Sedgefield and County Durham businesses specifically?

I work with any business in the UK, including local Sedgefield and County Durham clients. I’m remote, so location doesn’t matter.

Need a senior Google Ads consultant?

Let's talk about what you're aiming for and what kind of support would actually move the needle for your business.

Call 07410 907 104 Book a consultation