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When you need a Google Ads strategist

You have someone running your ads. Maybe it’s a junior employee, an agency that doesn’t get your business, or you doing it yourself. You know something’s off — budget’s bleeding, ads aren’t converting, or you just want an expert outside view. That’s where consulting comes in. I review, diagnose, and advise without taking over unless you want me to.

What fractional consulting looks like

How a consulting engagement works

  1. Initial reviewYou give me access to your account. I spend 2–3 hours auditing everything: keywords, audiences, ad copy, landing pages, tracking, and historical performance.
  2. Findings callI walk through what I found — wins, losses, gaps, and honest feedback on what’s really broken. We agree on priorities.
  3. Action planYou choose: I implement changes, or I coach you and your team. Monthly check-ins to track results and evolve.

The honest consultant

I’ll tell you if your ads are actually fine and the problem is something else (landing pages, product, pricing, targeting). I’ll also tell you if they’re a mess and fixable. No one’s ads are broken beyond repair — they’re just structured wrong.

Fractional vs. full management: which do you need?

Fractional works if you have someone (you, an employee, or an agency) managing day-to-day. You need strategy, oversight, or a skill transfer. Full management is for ‘hands-off’ — I do it all and you check results monthly. Most small businesses start fractional, then move to full management once they see what’s possible.

Types of challenges I solve

Frequently asked questions

What's the difference between fractional consulting and full management?

Fractional: you or someone on your team runs ads, I advise monthly and fix key issues. Full management: I handle everything, you just review results. Fractional is cheaper and works if you have bandwidth; full management is better if you want truly hands-off growth.

How much does consulting cost?

From £300 per month for ongoing strategy calls and spot fixes. Audits are quoted on the scope — typically £500–£1,500 depending on account size. No long-term contract required.

Do you work with agencies already managing my account?

Yes. I can audit their work and advise on improvements. I won’t bad-mouth them, but I’ll be honest about what’s working and what isn’t. Some clients keep their agency and layer on my consulting; others switch.

Can I switch to full management later?

Absolutely. Many clients start with strategy calls, then move to full management once they see the value. There’s no penalty; we just adjust the agreement.

Are there Google Ads specialists in Peterlee or County Durham?

There are some generalists and smaller agencies. But finding someone with 12 years’ hands-on experience managing £2M+ directly, and Google Partner certified, is rare anywhere. That’s where remote specialists come in — you get the best expertise regardless of location.

What if I want to learn to manage ads myself?

Perfect. I can coach you. We’d set up a framework, build confidence through guided testing, and I’d advise monthly. This works well for founders who want to own the channel long-term.

Get expert feedback on your Google Ads

Book a consultation. We'll review your account, I'll give you honest feedback, and we'll talk through options. No pitch, no pressure to commit to ongoing work.

Call 07410 907 104 Book a consultation