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The Agency Model (Without The Agency Price)

You hire an agency when you want someone to own the work. But most agencies hire juniors to handle it — you get a £200/month service wrapped in a £3,000/month invoice. I run your account myself. You pay only for ads at Google (not Google plus a markup), plus my fee — from £300/month for accounts up to £3,000/month ad spend, or 10% of spend above that. That model cuts the nonsense and keeps us aligned: your ad budget grows, my fee grows, not the other way.

Why Bushey & Greater London Matter

Google Ads CPCs in the London commuter belt are punishing. Your competitors in Watford, Rickmansworth, St Albans, and beyond are all bidding into the same auctions. A bad structure wastes thousands fast. Good structure and relentless optimisation turn that cost into profit.

What I Own (Every Month)

Why Senior-Led Matters

I’ve been in Google Ads since 2012. I’m a Google Partner, Microsoft Ads certified, and I’ve worked across ecommerce, D2C, home services, and trades. I know what works and what’s a time sink. Sister agency Growth PPC has managed £20M+ at scale and achieved 20.8x peak ROAS — that level of operational discipline backs every account I touch.

How We Start

  1. Free strategy callWe talk about your business, your margins, and what good looks like. I look at your current ads (if you have them) and tell you what’s off.
  2. Audit & proposalI audit your account structure, landing pages, tracking, and competitors. Then I send a one-page proposal: scope, fee, and timeline.
  3. Onboarding & launchYou approve, we set a start date. I rebuild or optimise your campaigns, set up conversion tracking, and brief you on the strategy.
  4. Monthly reviewsEvery month: report, what worked, what didn’t, what’s next. Quarterly, we do a deeper strategy call.

Niches I Know

I specialise in ecommerce & D2C brands (clothing, food, digital products) and home services & trades (plumbing, electrics, HVAC, landscaping, conservatories). If you’re in one of these, I have playbooks. If you’re elsewhere, I’m honest about fit during the call.

Frequently asked questions

Do you need access to my Google Ads account?

Yes. You’ll grant me Editor access (not Admin), so I can make changes but can’t delete the account or change payment. You keep full oversight and can revoke access anytime. I never share logins.

What if my ads are already being managed elsewhere?

I’ll handle the transition. We audit the existing account, identify what’s working, what’s broken, and rebuild or pause-and-restart as needed. Clean handoffs avoid double-charging.

How does pricing scale for larger ad budgets?

Under £3,000/month ad spend: flat £300/month fee. Above that: 10% of your ad spend. So £5,000/month spend = £500/month fee. Ad spend goes to Google; the fee is mine.

Why is Bushey / Greater London expensive for Google Ads?

London’s competitive market — everything from financial services to e-commerce bids here. CPCs (cost-per-click) are naturally higher. The fix is structure and efficiency, not outbidding everyone. That’s why account management matters most in high-CPC zones.

Can you guarantee results?

No, and anyone who does is lying. Google Ads results depend on your margins, landing page quality, offer, and market. What I can guarantee: a properly structured account, honest reporting, and monthly optimisation. The rest is yours to own too.

What if things aren't working after three months?

We’ll dig into why. Sometimes it’s a landing page issue, sometimes the market’s just flat. Usually it’s fixable. If I genuinely think Google Ads isn’t a fit for your business, I’ll tell you. Honesty first.

Ready to Hand Off Your Ads?

Let's talk. No pitch, no forms. Just a real conversation about whether managed Google Ads makes sense for you. I'll ask about your business, current results, and margins. You ask me anything.

Call 07410 907 104 Book a free strategy call