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What A Google Ads Audit Is (And Isn't)

An audit is a snapshot. I look at your account structure, campaigns, keywords, landing pages, conversion tracking, and competitive landscape. Then I produce a report: what’s working, what’s wasting money, and where your biggest leaks are. You get the report, read it, and decide next steps. No obligation to hire me or anyone else. It’s diagnostic, not sales.

What Gets Audited

Why Bushey Needs An Audit

Hertfordshire CPCs are punishing. I audit 30-40 accounts a year, and in high-CPC zones, the average account wastes 20-35% of budget on poor structure or irrelevant clicks. An audit catches that.

What You Get Back

A written report: findings, screenshots of problem areas, priority fixes, and a roadmap. It’s a standalone document — you don’t need to hire me or anyone to act on it. Some clients implement the fixes themselves, others hire a freelancer, others hire an agency. The audit is yours to use however you see fit.

The Audit Process

  1. Book & scopeTell me about your business, budget, and what you want audited. We’ll agree on scope and timeline.
  2. Access & reviewYou grant read-only access to Google Ads and GA4. I’ll also ask for screenshots or links to your main landing pages. Usually takes 5-7 working days.
  3. Report deliveryWritten audit with findings, priority fixes, and next steps. No fluff, just actionable insights.
  4. Debrief callOptional 30-min call to walk through the report and answer questions. Then you decide what to do.

My Audit Approach

I’ve been auditing Google Ads accounts since 2014. I look for the high-leverage stuff: structure problems that compound, tracking gaps that kill decision-making, and landing page misalignment that wastes clicks. I don’t nitpick everything — I focus on the leaks that cost the most.

Frequently asked questions

How much does an audit cost?

Pricing depends on account size and complexity. Small accounts (under £2k/month spend) start at one price; larger accounts scale up. Book a call for a real quote tailored to your situation.

Can I stay anonymous in the audit report?

Yes. Your report won’t mention your business name or details. It’s for your eyes only. Useful if you want to share findings with a team or agency without revealing the client.

What if the audit finds nothing wrong?

That happens. If your account structure is sound, tracking is accurate, and landing pages are solid, the report says that. I’m honest enough to tell you the ads are fine. No need to break what works.

Why are CPCs so high in Hertfordshire and Bushey?

London is a dense, competitive market. Every vertical — e-commerce, home services, financial services, everything — bids here. Higher competition = higher CPCs. An audit often finds efficiency gains (structure, negatives, targeting) worth far more than the audit fee.

How long does an audit take?

Usually 5-7 working days from when you grant access. If you need it faster, let’s discuss in the booking call.

Do I have to hire you to fix the problems in the report?

No. The audit is yours. You can implement fixes yourself, hire another consultant, hire an agency, or sit on it. My job is to give you the information. What you do with it is up to you.

Get Your Google Ads Audit

Ready to find out where your money's going? Request an audit. I'll scope the work, I'll do the review, and you'll get a clear report of what's working and what's wasting spend. No obligation to hire anyone after.

Call 07410 907 104 Request a PPC audit