Google Ads Audit for Salford Businesses

Most Google Ads accounts leak money

Not because the operator is bad. Because drift happens fast. A campaign that worked in Q2 stops converting in Q4. Audiences broaden over time. Bid strategies aren’t adjusted for seasonality. Conversion tracking breaks and nobody notices for weeks. By the time you spot it, you’ve burned thousands.

What a PPC audit finds

• Keyword waste — irrelevant search terms burning budget, broad match pulling in junk, missing negative keywords
• Audience bloat — overly broad targeting, audiences that haven’t converted in months, lookalike audiences with poor quality
• Bid inefficiency — bids too high for low-intent searches, bids too low to compete for quality traffic, no device or location adjustments
• Conversion tracking gaps — missing offline conversions, no assisted revenue tracking, iOS privacy eating your data, incomplete attribution
• Account structure issues — campaigns grouped wrong, ad groups mixing intents, no seasonal pause/scale strategy
• Ad copy misalignment — headlines that don’t match landing pages, missing pricing or USP signals, CTAs out of sync with offer

How an audit works

1. Request and accessYou request an audit. I send a scope checklist — which campaigns, which date range, any specific concerns. You grant read-only access to Google Ads (and Google Analytics if you have it).
2. Deep auditI spend 4–8 hours reviewing keyword performance, conversion data, audience overlap, bid strategy, and account structure. I take screenshots, note patterns, and build a findings doc.
3. Roadmap call (45 min)We walk through findings: here’s the waste I found, here’s what’s working, here’s my fix priority. You get a written roadmap with quick wins and long-term strategy changes.
4. You decide next stepsImplement the roadmap yourself, brief your current operator, or hire me for ongoing management. Audit fee doesn’t obligate you to anything.

Common audit findings (and typical fixes)

I’ve audited hundreds of accounts over 12 years. Patterns repeat: £500/month wasted on typo keywords, audiences broad enough to catch every user in Greater Manchester (then wonder why conversion cost is high), conversion tracking that lost 40% of revenue to “(not set)”, bid strategies set to Target CPA without any conversion data to learn on.

Most fixes are quick — keyword pruning, audience segmentation, tracking tightening — but they compound fast. Three fixes = 20–30% spend efficiency gain within a month.