Senior strategic advice for your Google Ads—whether you manage in-house, use an agency, or want a second opinion. Honest, direct, no politics.
Book a consultationRunning Google Ads in-house? Hired an agency but unsure if they’re working hard? Need a reality check on targeting, bidding strategy, or creative? That’s what I do. I come in as a fractional consultant—typically 5–10 hours per month—to review, advise, and help you make better decisions. I’ve seen £2M+ in managed spend and worked across ecommerce, D2C, and home services. Most in-house teams and agencies miss the same patterns: tracking gaps, bid strategies that leak cash, audiences that overlap. I spot them fast.
I advise; you decide. The account stays with you (or your agency). You don’t pay for hours you don’t use, and I’m not financially rewarded when you spend more on ads—only when I add real value. From £300/month onwards for regular strategy, or I can price a one-off project-based engagement on a call.
You’ve hired someone to run ads but want oversight. You’re running them yourself but need tactical help. Your agency is fine but you want a second opinion on strategy. You’re planning a major shift (new market, new product, new channel mix) and want expert input before you commit. Most businesses don’t need me full-time, but they definitely benefit from someone checking the work quarterly or when strategy changes.
Because agencies prioritise acquisition—they’re incentivised to keep you spending. I prioritise efficiency. I’ll tell you if your agency is doing decent work, and I’ll tell you if they’re not. Most benefit from external review.
Absolutely. That’s the whole point of fractional consulting. Your team runs daily campaigns; I come in to review strategy, audit for waste, and help make bigger decisions.
I’ll review and critique what you have. I’m not a copywriter or designer—that’s not my value. But I’ll tell you what’s converting and what isn’t, so your copywriter gets good feedback.
You pay for what you use. Full-time costs £3,000+/month for someone to manage everything. Fractional costs from £300/month for quarterly strategy and advice. For most Littleborough and Greater Manchester businesses, fractional is smarter.
Yes. I work with any UK business remotely. Littleborough and nearby areas like Rochdale and Todmorden all have the same challenges—tight margins, smart owners who want to understand their ads, and need someone focused on efficiency not vanity.
It depends on scope. From £300/month for monthly strategy calls to custom pricing for deeper engagements. Book a call and I’ll price it based on exactly what you need.
Fractional consulting works best when you have someone in-house or an agency already running ads, but you want strategic input and honest audits. Let's talk about what you're trying to fix.
Call 07410 907 104 Book a consultation