Google Ads Audit for Weston-super-Mare Businesses

Find the waste in your Google Ads

Your campaigns are running. But are they efficient? Are you sure about the conversion numbers? Is budget flowing to the best-performing keywords, or are you burning cash on poor structure and stale negatives?

A PPC audit surfaces the real picture: where you’re losing money, where tracking is blind, and what quick wins are sitting in front of you. I’ll give you actionable findings with no pressure to hire ongoing management.

What the audit covers

• Account structure — campaign/ad group architecture, keyword intent alignment, wasted spend from poor grouping
• Conversion tracking — which events are tracked, which are missing, cross-domain issues, tag errors
• Keyword strategy — bid gaps, low-intent traffic, missing high-intent keywords, negative keyword gaps
• Ad copy & landing pages — relevance, CTA clarity, landing page friction
• Competitor landscape — who’s bidding, estimated traffic loss, opportunity gaps
• Budget efficiency — cost-per-conversion by campaign, where to cut and where to scale

When to audit

You’ve been running ads for 6+ months and want to know if there’s obvious waste. You’re considering switching agencies or bringing ads in-house. You’ve hired someone new and want an independent check. You’ve just scaled budget significantly and want confidence you’re set up right. Or you’re simply reaching the point where you want proof your spend is efficient.

Audit process

1. Initial callYou tell me about campaigns, goals, and what’s on your mind. I outline scope and turnaround.
2. Access & reviewYou grant Google Ads account access. I spend time — typically 4–6 hours — in-depth analysis and testing.
3. ReportWritten findings: current performance, waste sources, tracking gaps, quick wins, strategic recommendations ranked by impact.
4. DebriefCall to walk through the report and answer questions about implementation.