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What an Audit Finds

Most Google Ads accounts have waste built in—bad keyword match types that eat budget, ad copy that doesn’t convert, conversion tracking that’s incomplete or wrong. An audit exposes exactly where your money is leaking. Then you choose whether to fix it.

What I Check

Sometimes Your Ads Are Fine

Not every audit finds problems. If your campaigns are already well-structured and your spend is efficient, I’ll tell you that. Better to know you’re on the right track than chase phantom problems.

Who Should Get an Audit

If you’ve been running ads for 3+ months and haven’t had an expert review, or your cost-per-conversion has climbed recently, an audit pays for itself. Home services, ecommerce, local trade businesses, and D2C brands often find 10–40% wasted spend hiding in account structure alone.

How the Audit Works

  1. You Grant AccessShare read-only access to your Google Ads account and Google Analytics. Takes 5 minutes.
  2. I Audit Everything7–10 days: I analyse campaign structure, ad performance, tracking, and targeting. Detailed notes as I go.
  3. Written Report + CallYou get a report with findings, a priority list of fixes, and cost estimates. We talk through it on a call. Then you decide next steps—no pressure to hire me.

Frequently asked questions

How much does an audit cost?

I quote based on account size and complexity. Small accounts are on the lower end; large or complex accounts higher. Get a price on an initial call.

How long does an audit take?

Start to finish, 2–3 weeks from when you grant access. Most of that is my analysis time; you get the report and a 30-minute call to review it.

Can you audit my ads if I'm in Newbridge or Gwent?

Yes. I work remotely and serve clients across Wales and the UK. Newbridge and surrounding areas like Caerphilly and Ebbw Vale are part of my client base.

What if the audit finds nothing wrong?

That’s valuable too. You’ll know your account is solid and can focus energy elsewhere. Plus, you’ll have documented baseline to compare against in 6–12 months.

Do I have to hire you to fix the problems?

No. The audit is standalone. You get the report and the call. If you want me to help implement fixes, we can negotiate that separately—but it’s not assumed.

What's the most common waste you find?

Broad match keywords driving irrelevant clicks, poor ad copy (especially in competitive verticals), and incomplete conversion tracking. Fixing those three alone often saves 15–25% of ad spend.

Ready to See Where Your Money Is Going?

Get a professional audit of your Google Ads account. Fixed scope, clear findings, no obligation to hire me afterward.

Call 07410 907 104 Request a PPC audit