A focused, one-off audit of your Google Ads account to find where budget is being wasted, where tracking has gaps, and what the quick wins actually are. No ongoing commitment required.
Request a PPC auditAn audit isn’t a report full of screenshots and generic recommendations. When I audit a Google Ads account, I’m looking at the things that move the needle — campaign structure, match type discipline, bidding strategy, negative keyword coverage, conversion tracking integrity, and ad copy quality.
After 12 years and over £2M in directly managed spend, I know where accounts tend to leak money and where the fixes are. The audit is diagnostic: I find the problems, explain what they mean in plain English, and tell you what to do about them.
Most businesses focus on wasted clicks when they think about a Google Ads audit. But broken or misconfigured conversion tracking is often the bigger problem. If Google isn’t measuring the right outcomes, its automated bidding strategies are optimising for the wrong thing — and you’ll never see it in the standard reports.
I check your tracking setup carefully: what’s being fired, when, and whether it’s actually attributing to real business value. This is especially important if you’ve been running Performance Max campaigns, where the black-box nature of the bidding makes accurate tracking even more critical.
The audit is a fixed-scope piece of work. At the end of it, you’ll have a clear picture of your account. You can take the findings and act on them yourself, give them to whoever manages your ads, or — if it makes sense — talk to me about ongoing management. There’s no pressure either way.
A Google Ads audit makes sense if you’ve been running ads for a while but aren’t sure you’re getting value, if you’ve taken over an account and want to understand what you’ve inherited, or if you’ve just switched agencies and want an independent view before committing to a new setup.
I work with businesses across Gwent, Wales, and the wider UK. Nearby in areas like Herefordshire and Worcestershire, I’ve seen accounts in similar local service markets and know the patterns to look for. If you’re spending money on Google Ads and you’re not certain it’s working, an audit is the right starting point.
The cost depends on the size and complexity of your account. Book a call and I’ll give you a clear quote based on your specific setup. There’s no obligation after the call.
Yes. I audit Google Ads accounts for businesses across Gwent, Wales, and the whole of the UK. Everything is done remotely — you grant read-only access and I work through the account.
No. The audit is a standalone piece of work. What you do with the findings is entirely up to you — you can act on them yourself, pass them to your current agency, or talk to me about next steps. No pressure.
Read-only access is enough for the audit. You stay in full control of your account throughout. I’ll explain exactly how to grant access before we start.
Then I’ll tell you that. I’m not going to manufacture problems to justify the engagement. If your account is running well, you’ll leave knowing that with confidence — which has its own value.
Most agency-produced audits are sales documents designed to show why you should hire them. Mine is a diagnostic — independent, structured, and focused on what’s actually happening in your account rather than what makes a compelling pitch deck.
Request an audit and get an independent, senior view of where your budget is going and what needs to change. No obligation — just clarity.
Call 07410 907 104 Request a PPC audit