PPC Consultant for Kington Businesses

When you need a second opinion on ads

You’ve got ads running. Someone’s managing them—maybe in-house, maybe an agency. But you’re not sure if they’re actually any good. Or you’re flying blind on strategy: should you be testing PMAX? Shifting budget? Cutting keywords? That’s where a fractional PPC consultant comes in. I work alongside your existing setup, no replacement needed.

What fractional PPC consulting covers

• Strategy review — Are you bidding on the right keywords? Targeting the right audience? Using the right campaign type for your goal?
• Competitive analysis — What are competitors doing? Where are they outbidding you? Where are you overpaying?
• Tracking audit — Most ad accounts don’t actually measure what matters. I find what’s missing.
• Roadmap for growth — Where’s the next 20% of budget going to come from? What should you test first?
• Ongoing coaching — Monthly or quarterly calls to keep your ads moving forward without me doing the day-to-day work.

How it works

1. Initial deep diveYou grant me view-only access to your Google Ads account and Google Analytics. I spend time actually understanding what’s running and what the data says.
2. Strategy sessionWe sit down (video call, usually 90 minutes) and I walk you through the findings, opportunities, and priorities. No fluff—tactical advice you can act on immediately.
3. Recommendations documentYou get a clear list of what to test, change, or monitor. Ranked by effort and impact. No jargon.
4. Follow-up coachingMonthly or quarterly check-ins to review results, adjust strategy, and answer questions as your ads evolve.

Especially useful if…

You’ve recently switched agencies and want to understand if the new setup is solid. Your current manager is junior or stretched thin. You’re scaling your budget and need validation before committing. You run ecommerce or home services and want someone who actually knows those channels. You’re based in or serving Kington and the surrounding region (Ludlow, Leominster, Bishop’s Castle, Montgomery area) and want local expertise applied to your account.