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What's Leaking Money From Your Google Ads?

Most accounts have it: 20–40% of ad spend going nowhere. Not because the account owner is negligent — just because Google Ads is complicated, and structure problems are easy to miss.

A PPC audit finds those leaks. That’s all. No sales pitch. No upsell. Just a clear report of what’s broken and how to fix it.

What a PPC Audit Covers

The Waltham Abbey Factor

High CPCs in Hertfordshire mean waste is more painful. A 15% leakage rate that barely matters in a cheap market costs real money here. An audit in Waltham Abbey often finds outsized savings because competition is so fierce.

How the Audit Works

You give me read-only access to your Google Ads account (and Google Analytics, if you use it). I dig in — usually 4–6 hours of work. I pull a report of findings, ranked by impact. You get a PDF with recommendations, not a bill for months of management.

If you want me to implement fixes, we’ll talk about that separately. But the audit itself is standalone.

Typical Findings

No Obligation

After the audit, you’ve got the findings. You can implement them yourself. You can hire someone else. You can ask me to do it. Whatever makes sense. I’m not locked into a sell; the audit stands on its own.

Frequently asked questions

How much does a PPC audit cost?

I quote based on account size and complexity. Contact me for a tailored quote. No pricing is fixed until we discuss scope.

How long does an audit take?

Usually 4–6 hours of my time. You’ll get a report within a week.

What if I don't want you to implement the findings?

That’s fine. The audit is complete as-is. You get the report and can act on it however you want.

Can you audit a brand-new account?

Yes, but new accounts have limited history. I can review structure and setup, but I’ll need 2–3 weeks of performance data to make targeting recommendations.

What data do you need access to?

Google Ads account (read-only), and ideally Google Analytics so I can check if tracking is correct. That’s usually enough.

Why is an audit especially useful for Hertfordshire businesses?

Waltham Abbey is in a high-CPC market (London commuter belt). Inefficiencies are more expensive. An audit finds outsized savings because even small improvements apply to expensive clicks.

Find out where your Google Ads money is going.

Request an audit. We'll talk scope and cost. You'll get a clear report of findings and recommendations — no fluff, no obligation.

Call 07410 907 104 Request a PPC audit