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You Have a Gut Feeling Your Ads Aren't Working

Your ads spend money. Maybe they generate leads or sales, maybe not. You’re not sure if the problem is your strategy, your creatives, your budget, or just bad luck. You need to know what’s actually broken before you decide what to fix.

A PPC audit is the fastest way to get there. I review your account end-to-end, find the waste and gaps, and write down exactly what needs to change.

What Gets Audited

What You Get

A written report (usually 3000–5000 words depending on account size) that breaks down what’s working, what’s broken, and what to prioritise. No fluff. No recommendations I don’t back up with data. Findings ranked by impact. You get a clear roadmap of fixes worth making.

No Obligation to Hire Me

This is a diagnostic. You get the findings and recommendations, then decide what to do. Implement them yourself, hire another agency, or book me for ongoing management. That’s your choice. I just want you to know what’s actually happening in your account.

How It Works

  1. Book and briefTell me about your business, current ads spend, and what’s puzzling you. Give me access to Google Ads (read-only).
  2. Deep reviewI spend 4–8 hours depending on account size, reviewing every component. I also check your website, conversion funnels, and competitive landscape where relevant.
  3. Written findingsA detailed report with findings, priority ranking, and specific recommendations. Then a call to walk through it and answer questions.

Who Should Get an Audit

You’re running ads in Ramsey, Huntingdon, Peterborough, or anywhere in the UK and they’re not delivering what you expected. You’re new to Google Ads and want to validate your setup. You’ve been running ads for a while but never had a professional review. You’re considering hiring an agency and want to know what’s fixable. Any of those: an audit clarifies what’s actually happening.

Frequently asked questions

How much does an audit cost?

Price depends on account size and complexity. Simple accounts might be £400–600; established accounts with multiple campaigns can be £800–1500 or more. Let’s talk specifics on a call and I’ll give you a fixed quote before we start.

How long does an audit take?

Review itself is 4–8 hours. Turnaround for the written report is usually 3–5 working days. Then a call to walk through findings.

What if I've just started ads?

An audit still helps. I can validate your setup, make sure you’re measuring the right things, and confirm your strategy is sound before you spend heavily. Often cheaper than learning by mistakes.

Can you audit an account I don't have direct access to?

Not fully. I need read-only access to Google Ads to review keywords, bids, performance data, and tracking setup. If you don’t have that level of access, that’s a red flag worth addressing with whoever manages the account.

Will you tell me if my ads are fine as-is?

Yes. If your account is structured well and performing appropriately for your market and spend, I’ll say so. Sometimes the honest finding is ‘stop chasing this channel, your margins don’t support it.’ Not every business should run ads.

I'm in Cambridgeshire but my customers are nationwide—is that a problem?

No. I work nationwide and internationally. Your geography doesn’t affect the audit. What matters is understanding your customer acquisition strategy and whether ads are the right channel.

Find Out What's Costing You Money

Get a fixed-scope PPC audit. Actionable findings, no sales pressure. Just the truth about your account.

Call 07410 907 104 Request a PPC audit