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You're spending money on Google Ads. Is it working?

Most accounts I audit have £2,000–£5,000 in annual waste. Bad keywords. Competitors bidding on your brand. Conversion tracking that’s broken or set up wrong. Audiences that are too broad. Ad copy that doesn’t match intent.

A good audit finds it. Then you decide what to fix.

I’m Stevie Morris. I audit Google Ads accounts. I’ve handled £2M+ in managed spend. I’m Google Partner certified. I work with ecommerce and trades businesses across the UK.

What's usually wrong

What an audit covers

I pull keyword performance. I check quality scores, click-through rates, conversion tracking setup, and landing page experience. I look for negative keywords you should add. I check if you’re being out-bid on high-intent keywords. I verify your bid strategy actually matches your goals. Then I write a report.

Fixed scope, no obligation

An audit is a one-time check. You get a report. You own the data. You decide what to do. No pitch to take over. No upsell. Just the findings.

The audit process

  1. Share accessYou give me read-only access to your Google Ads account (and Google Analytics, if you have it). We set a scope and timeline.
  2. Deep diveI spend time in the account — keyword analysis, quality score review, tracking audit, competitor bid analysis, landing page review.
  3. Report and debriefYou get a written report with findings and priorities. We have a call to walk through it. You leave with a list of fixes ranked by impact.

Cost and timing

Audit scope varies based on account size and complexity. I quote after a 15-minute call where you tell us what’s running and what you suspect is wrong. Typical audits deliver a report within 5–7 working days. Month-to-month fractional support is available if you want ongoing oversight after the audit.

Frequently asked questions

How much does an audit cost?

I quote after a brief call where you describe the account. It depends on account size and complexity. We’ll give you a fixed price upfront.

What if the audit finds nothing wrong?

That’s the honest answer. We’ll tell you your ads are well-structured and you’re managing spend wisely. You won’t pay for unnecessary changes.

Can you audit Google Ads for a Kingsbridge business?

Yes. We’re UK-wide and audit remotely. Location doesn’t affect our ability to review account structure, keywords, and tracking setup.

Do I have to fix everything in the report?

No. You get priorities. Some things are quick wins. Some take more work. You decide what to tackle based on ROI and effort.

What happens after the audit?

That’s up to you. Some clients hire us to manage the account. Some handle fixes themselves. Some want ongoing fractional advice. All are options.

Will you need access to other tools (Analytics, Search Console, etc.)?

Google Ads access is essential. Google Analytics and Search Console help. We’ll tell you what we need on the initial call.

Find out where your Google Ads money is going

Book a 15-minute call. Tell us what's running, what you suspect is wrong. I'll scope an audit and give you a fixed price.

Call 07410 907 104 Request a PPC audit