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Your ads are running. But are they good?

Most businesses with live Google Ads don’t actually know if they work. Your in-house person or freelancer might be fine or bleeding money. You don’t know because nobody’s told you straight.

I consult on strategy. Audit live campaigns. Spot tracking gaps and wasted spend. And I tell you what I find — even if it means saying your current setup is working fine.

When to hire a consultant

How fractional advisory works

You don’t need a full-time manager. You need strategy and occasional fixes. Fractional means I review, diagnose, recommend, and implement — typically 5-10 hours/month depending on complexity.

I might teach your team the audit process. Review their monthly work. Take over for three months if you’re short-staffed. Scope is flexible; price matches actual needs.

The advisory process

  1. Audit (usually 2-3 hours)Review campaigns, tracking, landing pages, competitor landscape. Build an audit report with priorities.
  2. Findings callWalk through recommendations and quick wins. You decide what to action.
  3. Ongoing support (5-10 hours/month)Implement fixes, review your team’s work, advise on changes, train someone internal.

I'm honest about what I find

Some accounts I audit are actually working well. I’ll say so. I won’t invent problems to justify a retainer. But if there’s waste or tracking gaps, I show you clearly.

Frequently asked questions

Can you advise on Llandudno and Wales campaigns?

Yes. I understand Welsh market geography, local audience behaviour, and regional niches. Hospitality, trades, tourism — I know these areas.

What's the minimum engagement?

No hard minimum. Most start with one-off audit (quoted after a call), then move to fractional support if you want ongoing help.

Do you work alongside my current team?

Absolutely. I can audit their work, coach on gaps, implement fixes. Or work solo. Whatever your situation needs.

What if my tracking is completely broken?

I tell you exactly what’s broken, how long the fix takes, rough cost. Usually a weekend of technical work. Then campaigns run clean.

Are you available for quick questions between audits?

For active clients, yes. Slack or email questions usually answered same day. Emergencies take priority.

Book a consultation

Tell me what prompted the review — performance, tracking, team change, or scaling? I'll tell you if an audit makes sense and what it covers.

Call 07410 907 104 Book a consultation