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When You Need a PPC Strategist, Not an Agency

You have someone running your ads already. They’re doing fine, maybe. But something feels off—you’re not sure if you’re getting value, or you want to scale, or your old agency went downhill, or you’ve hired someone junior who’s learning on your budget.

That’s where consulting comes in. You don’t need full management. You need clarity and a plan.

I work fractional: audit your current setup, identify what’s actually working and what’s waste, build a roadmap, and either help your team execute it or get involved selectively where it matters most.

What I Consult On

Freelance, Not Company Politics

No agency bureaucracy. No upsell pressure. No junior trying to impress. You get a senior strategist who’s been managing ad spend directly for 12 years and will tell you the truth even if it means suggesting you do less, not more.

For Hailsham Specifically

East Sussex is a competitive market. CPCs here are as high as London’s—you’re not just bidding against local traders, you’re bidding against national brands trying to capture affluent commuter traffic. Your strategy has to be smarter, not louder. That’s where consulting adds real value. We find angles your current approach might miss.

Consulting Engagements

  1. Initial auditYou grant access to your Google Ads account, analytics, and any landing pages. I pull data, run diagnostics, find the leaks.
  2. Strategy sessionWe meet and I walk you through findings: what’s working, what’s waste, what’s missing, and the roadmap to fix it.
  3. Ongoing supportDepending on your needs—could be monthly check-ins, could be ad-hoc support for specific changes, could be project-based.

Frequently asked questions

What does a PPC consultation actually look like?

Depends. Could be a single 90-minute call where I audit your account and give you a roadmap. Could be ongoing monthly retainers. Could be project-based (e.g., “restructure our campaign for Q4”). I price based on scope.

Do you work with smaller businesses in Hailsham?

Yes. Business size doesn’t matter—margin does. If you’re spending £500/month or £50k/month on ads, the same principles apply. We work based on value, not account size.

Can you work with my current agency or team?

Absolutely. I’ll coach your team, audit their work, identify gaps, and make recommendations. I’m not trying to replace them—I’m trying to make them better (or tell you if they need replacing).

What does it cost?

Depends on scope. Starts from around £300/month for ongoing monthly strategy calls and audit updates. For a one-off deep audit and roadmap, I quote on a call based on account complexity and how much data we need to pull.

Do you actually care about small accounts?

I care about interesting problems. A £300/month ad spend with a broken strategy is more interesting to me than a £50k/month account on autopilot. Bring a real problem, I’ll engage.

Will you just tell me to spend more?

No. Sometimes the answer is scale. Sometimes it’s stop—your ads are burning money and should be paused. Sometimes it’s restructure and optimise what you have. I’ll recommend what’s actually right.

Get Strategic Clarity on Your Google Ads

If you have campaigns running but want to know if you're getting value, or you need a strategy refresh, let's talk. I'll tell you what I see and what to do about it.

Call 07410 907 104 Book a consultation