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What a PPC audit actually finds

Most Google Ads accounts have leaks. Bad keywords, wasted budget on low-intent clicks, conversion tracking that’s guessing, bid strategies that miss the mark. An audit is a forensic look at those gaps — what’s costing you money, what you’re not measuring, where strategy went wrong.

A thorough audit covers

Fixed scope, no surprise upsells

An audit is one project, not a sales pitch for ongoing work. You get findings and recommendations. What you do next is up to you — hire someone, implement yourself, or do nothing. I’m not emotionally invested in the outcome.

How an audit works

  1. You give me accessRead-only access to your Google Ads account and Google Analytics (if you have it).
  2. I dig into the dataI spend time understanding your account, campaigns, keywords, conversions, and performance over time.
  3. I deliver a written reportA clear, prioritised breakdown of issues, wasted spend, and concrete steps to fix them — with no padding or jargon.

Why Bexhill businesses should audit

High CPCs in East Sussex mean every click costs more. If your account has common leaks — broad keywords, poor targeting, conversion tracking gaps — you’re burning money faster here than elsewhere. An audit finds those leaks before you’ve wasted hundreds or thousands more.

Frequently asked questions

How much does an audit cost?

Pricing is tailored to your account size and complexity. Book a call, tell me about your setup, and I’ll quote. No obligation.

How long does an audit take?

Usually 3–5 business days from the point you give me access. The turnaround depends on account size and how much history I need to review.

Can you look at my current Google Ads setup as well as Google Analytics?

Yes. The more data you give me access to, the better the audit. Google Ads alone is useful; adding Google Analytics makes it much stronger.

What happens after the audit?

That’s your call. Some clients implement recommendations themselves. Others hire someone. I’m available for follow-up questions, but there’s no pressure to buy ongoing work.

Do you audit for home services businesses in East Sussex?

Yes. Home services and trades is one of my two core niches. I understand job-based conversion tracking, service area targeting, and the metrics that matter in that space.

Get an honest audit of your Google Ads

Book a call, tell me about your account, and I'll give you a fixed price quote. No surprises, no upsells — just a clear breakdown of what's broken and how to fix it.

Call 07410 907 104 Request a PPC audit