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What a PPC audit finds

Most Google Ads accounts are bleeding money in places no one sees. Keyword overlap that wastes budget. Tracking that doesn’t work so conversions are invisible. Ad copy that hasn’t changed in years. Wrong bidding strategy. Audiences that don’t match your offer. One audit report pinpoints exactly where the waste is. You get recommendations; you decide whether to fix it yourself, hire someone, or move on.

Common problems an audit uncovers

How the audit process works

  1. 1. Account accessYou give me read-only access to Google Ads and Google Analytics. Takes 10 minutes.
  2. 2. Deep analysisI spend 4–6 hours reviewing campaigns, keywords, audiences, ad copy, landing pages, tracking, and 3–6 months of historical performance.
  3. 3. Report and findings callYou get a detailed report with issues ranked by impact and cost. We hop on a call, I walk you through it, answer questions, and discuss next steps.
  4. 4. You decideImplement the fixes yourself, hire someone to do it, or move on. No pressure. The report is yours to keep.

No obligation, no upsell

An audit is a diagnostic. I tell you what’s broken. Whether you fix it is up to you. I won’t push you into management or charge extra if you decide to implement yourself. Honesty over sales.

When an audit makes sense

You’re not sure if your ads are working. You’ve been running campaigns for a few months or years with unclear ROI. You inherited an account and don’t know where to start. You want proof of what’s wrong before hiring someone. An audit is quick, fixed-price, and answers the question: is this account worth fixing? If the answer is yes, you know what to do. If it’s no, you’ve saved yourself months of wasted spend.

What you get

Frequently asked questions

How much does an audit cost?

Depends on account size and complexity. Quote on a call, typically £500–£1,500. You’ll know the price before I start; no surprise bills.

How long does an audit take?

I spend 4–6 hours on analysis. You get the report within 5–7 working days of granting access. The findings call is 60 minutes.

What happens after the audit?

You have the report and recommendations. Implement them yourself, hire a freelancer or agency to fix it, or do nothing. The choice is yours. Zero obligation to work with me further.

Can I do a partial audit (just one campaign)?

Audits work best holistically — one bad campaign often reflects problems elsewhere. But scope is negotiable. We’ll quote what makes sense for your account.

Is an audit worth it for Peterlee or County Durham small businesses?

Yes. Even small budgets (£500–£2,000/month) have hidden waste. If you’ve been running ads for more than 3 months, an audit usually uncovers £50–£200/month in quick wins. That pays for itself immediately.

Can you fix the issues for me?

Yes, but that’s a separate engagement. The audit report gives you the roadmap. If you want me to implement the fixes or take over full management, we discuss pricing and scope on the findings call.

Get clarity on your Google Ads spend

Request an audit. You'll know exactly what's working, what's wasting money, and what to do about it. No obligation — the report is yours to keep and act on.

Call 07410 907 104 Request a PPC audit