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You don't know what you don't know

You’re running Google Ads, but are you running them well? Maybe your ROAS dropped and you don’t know why. Maybe you set up campaigns years ago and never touched them. Maybe a previous provider didn’t leave good documentation. Maybe you just want a professional reality check.

A PPC audit finds the gaps. Wasted spend on the wrong keywords. Conversion tracking that’s broken or incomplete. Ad groups that should have been merged or split. Bids set wrong for your profit margins. A good audit pays for itself in just a few optimisations.

What an audit covers

What you get

A written report with findings, ranked by impact. Not vague advice. Specific: ‘Move keyword X from match type Y to Z and expect Z% reduction in wasted spend.’ Or: ‘Conversion tracking isn’t firing on page Z; fix this and you’ll see unreported conversions.’ Then we do a debrief call so you understand the findings and next steps.

The audit process

  1. Scoping callYou give me access, tell me your goals and budget, describe any problems you’ve noticed. I ask clarifying questions.
  2. Deep dive reviewI spend 8–12 hours in your account, reviewing structure, keywords, tracking, spend patterns, and performance data.
  3. Report and debriefYou get a written diagnostic report with specific findings and recommendations. We talk through it on a call so you can ask questions and plan next steps.

Good for Bath and Wiltshire business owners

An audit is ideal if you want to stay hands-on but need expert perspective. Whether you’re in Bath, Bradford-on-Avon, Trowbridge, or anywhere else in the region, a one-off diagnostic works well before committing to ongoing management. No contract, no obligation — just clear insight into what’s working and what’s costing you money.

Frequently asked questions

How much does an audit cost?

Cost depends on account size and complexity. I’ll give you a fixed quote after the scoping call, based on estimated hours. Book a call and I’ll walk you through the price.

How long does an audit take?

Typically 5–10 business days from scoping call to final report. Depends on account size. I’ll tell you the timeline upfront.

What if I'm not running ads yet?

An audit is for existing accounts. If you haven’t launched yet, you’d benefit from strategy consulting or management, not a diagnostic.

Will the report tell me exactly what to do?

Yes. The report has specific, actionable recommendations. Some you can implement yourself; some might be worth handing to a PPC person to execute.

Can I hire you to fix the problems the audit finds?

If you want ongoing management after the audit, we can discuss it. But the audit itself is fixed-scope — you’re not obligated to hire me for anything else.

What if the audit finds almost nothing wrong?

Great — that means your account’s healthier than average and you’re not wasting spend. That’s useful insight too. I’ll still recommend some optimisations, but honestly if it’s working, I’ll say so.

Get clarity on your Google Ads

Request an audit. I'll scope what's involved, I'll give you a fixed quote, and you'll get a clear diagnostic of what's working and what's not.

Call 07410 907 104 Request a PPC audit