Google Ads Audit for Trowbridge Businesses

What's Hiding in Your Google Ads Account?

Most businesses are bleeding money in their Google Ads accounts — not because they’re doing anything dramatic wrong, but because of small gaps that compound. Audience overlap. Outdated keywords. Landing pages that don’t match the ads. Missing conversion pixels. Click fraud. Bid strategies that don’t fit your business model. A professional audit finds those gaps and tells you exactly how much they’re costing you.

What the Audit Covers

• Campaign structure — are your campaigns organised in a way that lets you see what’s working?
• Keyword strategy — are you bidding on the right searches, or wasting money on irrelevant terms?
• Audience setup — overlap, duplication, or underutilised audiences?
• Ad copy & extensions — are your ads compelling, or just background noise?
• Conversion tracking — are you actually seeing all the conversions happening?
• Landing pages — does the page match the ad promise?
• Bidding & budget — is your bid strategy aligned with your goals, and is budget being spent efficiently?

The Output

You get a detailed written report that walks through your account, highlights the biggest issues, and gives you a prioritised list of fixes. This is diagnostic — I’m showing you what’s broken. Whether you fix it yourself, ask your current team to action it, or hire me to do it is up to you.

How the Audit Works

1. You Grant AccessYou give me read-only access to your Google Ads account and Google Analytics (if you use it).
2. I Audit EverythingI spend a few hours digging into campaigns, audiences, keywords, ads, landing pages, and conversion tracking.
3. Findings & RecommendationsI write a report highlighting waste, gaps, and opportunities. Each finding includes estimated impact and a recommended fix.
4. You Decide Next StepsAct on the findings yourself, brief your team, or book a call to talk through implementation.