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What's in a PPC audit

Why an audit matters

Most Google Ads accounts leak money silently. Keyword bids that are too high. Match types that are too broad. Conversion tracking that’s broken or measuring the wrong thing. Audiences that don’t exist. A good audit finds that money and tells you how to stop losing it. We’ve seen single audits recover £2–5k/month in wasted spend. For businesses around Bradford-on-Avon running modest budgets (£1–5k/month), that’s everything.

Honest work

If your account is genuinely well-run, we’ll tell you that. No false urgency, no invented problems. If there’s waste, we’ll find it and explain it clearly.

The audit is diagnostic, not management

You get a written report with findings and recommendations. We don’t implement—you decide what to do. If you want us to help fix it, we can talk about that separately. But the audit itself is fixed-scope: I audit, I report, we’re done.

Audit process

  1. Initial callWhat’s running, what’s working, what feels wrong. 15–20 minutes.
  2. Deep reviewWe dig into your account data, historical performance, competitive landscape around Bradford-on-Avon and Wiltshire. 4–6 hours of analysis.
  3. Written reportFindings, explanations, prioritised action list. Ready for you or your team to execute.
  4. Debrief call30 minutes to walk through the report and answer questions.

Frequently asked questions

How much does a PPC audit cost?

Quoted on a call after we chat about your account size and complexity. Every business is different. We’ll give you a clear number before starting.

Do I have to hire you to implement the audit?

No. You get a report and a roadmap. You can execute it yourself, hire someone else, or bring us in. It’s your call.

How long does an audit take?

Initial call is 15–20 minutes. Deep analysis is 4–6 hours depending on account size and history. You’ll have the report within 5 working days.

Is this worth it for a small account (under £2k/month spend)?

Absolutely. That’s where the waste is often biggest. Small budgets mean every pound matters more, and one bad keyword choice costs everything. We’ve recovered £2–5k/month for clients at that level just from the audit alone.

Will you audit my account if I'm in Bradford-on-Avon, Trowbridge, or elsewhere in Wiltshire?

Yes. We work with businesses across the UK. Location doesn’t matter; we’ll understand your local competitive context and what’s realistic for your area.

What if the audit finds nothing wrong?

Then we tell you that. We’ll explain what’s working and why you can safely leave it alone. That’s honest advice, even if it doesn’t lead to more work.

Find out where your Google Ads are bleeding money.

Audit reports find £2–5k/month in wasted spend. Talk to us.

Call 07410 907 104 Request a PPC audit