Google Ads Audit for Amersham Businesses

Most Google Ads accounts are broken in specific ways

They’re not completely useless. But they’re usually leaving 20-40% of budget on the table. Conversion tracking’s incomplete, keywords are hitting the wrong audience, bid strategy’s misaligned with your actual business model, or you’re paying for clicks that don’t convert. These aren’t things you see in performance reports — you only see them when someone actually audits the structure.

What an audit finds (the real common problems)

• Tracking gaps: Revenue’s flowing in, but not all of it’s tracked in Google Ads. You’re bidding on incomplete data.
• Match type mess: Broad match where you need phrase, phrase where you need exact. Costing you money in irrelevant clicks.
• Negative keywords missing: You’re bidding on keywords that pull in the wrong audience — competitors’ brand names, low-intent terms, queries you’ll never convert.
• Audience setup: No segmentation by customer value, intent, or location. High-value and low-value customers lumped together in bidding.
• Bid strategy misalignment: You’re optimising for CPA when you should optimise for ROAS, or vice versa. Wrong metric = wrong spend.
• Landing page fit: Ads and landing pages don’t match. People click, get confused, bounce.

Why Amersham & Buckinghamshire is a specific challenge

You’re in a high-CPC region. London competition pushes CPCs up across Buckinghamshire. That means if your account’s wasteful, you’re bleeding more money than a business in a lower-CPC area. An audit here isn’t optional — it’s essential. Even 10-15% waste is real money when CPCs are already elevated.

How an audit works

1. Access & reviewYou give me read-only access to your Google Ads account (and ideally your Google Analytics or conversion tracking setup). I spend time reviewing account structure, keyword performance, and conversion data.
2. AnalysisI model what’s working and what’s wasting money. No guessing — actual data. I prioritise findings by impact (biggest money-savers first).
3. Actionable reportYou get a clear report: here’s what’s broken, here’s the impact, here’s the fix. Some fixes you can do yourself. Some need someone with access. No vague recommendations.

No obligation after the audit

You get the report. You can implement everything yourself, hire someone to implement, or ignore it entirely. I’m not trying to land you as a management client. If the audit highlights a problem you want me to fix, we can talk about that separately. But the audit stands alone.