Google Ads Audit for High Wycombe Businesses

What an audit is

A PPC audit is a diagnostic. I review your Google Ads account in detail, identify where money is leaking, spot what’s working, and highlight what you’re missing. Then I send you a report with findings and priorities. You take it and run with it, or we discuss next steps.

I'll review

• Campaign structure — Are your campaigns organised sensibly? Are keywords where they should be?
• Ad copy quality — Are your ads saying the right thing? Are they testing variations?
• Bid strategy — Is your bidding aligned with your goals? Is there obvious waste?
• Audience targeting — Are you reaching the right people? Is your audience too broad or too narrow?
• Tracking setup — Can you measure what matters? Are there conversion tracking gaps?
• Keyword quality — Are you bidding on terms that convert? Are negatives in place?

What you get

A written report with findings, screenshots of problem areas, and a prioritised action list. If tracking is broken, I’ll flag it. If you’re bidding on keywords that don’t convert, I’ll show you. If your ad copy is generic, I’ll tell you. Honest, specific, actionable.

The audit process

1. Provide accessGive me read access to your Google Ads account (or walk me through it).
2. I reviewI spend 2–3 hours deep-diving into your setup, data, and performance.
3. You get the reportWritten findings, screenshots, and a prioritised list of actions.
4. Optional debriefWalk through the report together and discuss what to tackle first.

Types of waste I find

• Overbroad audiences — Too many impressions, too few conversions
• Keyword misalignment — Bidding on terms that don’t match your offer
• Bid bloat — Manual bids that are out of sync with performance
• Tracking gaps — Missing conversion tracking, or tracking the wrong events
• Ad copy drift — Ads that don’t say why someone should click
• Seasonal blindness — Not accounting for when your customers actually buy