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Is your Google Ads account wasting money?

Most accounts do. Poor keyword matching, wrong bid strategy, tracking that doesn’t work, audience overlap, or just outdated structure. An audit finds that waste and tells you exactly what to fix.

What's in an audit

We review your entire account—campaign structure, keywords, audiences, bid strategies, conversion tracking, creative, and spend patterns. We look for the obvious (negative keywords you’re missing, keywords that should be exact match), the subtle (audience overlap eating margin, bid strategy misaligned with your target CPA), and the critical (tracking that’s broken and giving you false ROI).

I deliver a clear report: what’s working, what’s wasted, and what to fix first. No fluff, no vanity metrics—just actionable findings.

An audit typically examines

Fixed scope, clear deliverable

You get a written audit report with findings ranked by impact. We’ll highlight quick wins (changes you can make immediately), strategic changes (structural fixes that need more thought), and ongoing optimisation areas. Each finding includes why it matters and what to do about it.

No obligation to continue

This is a diagnostic. Use the audit to improve your account yourself, share it with your current agency or consultant, or hire us to implement the fixes. It’s your choice. We’re not trying to lock you into management; we’re trying to give you clarity.

What you're really paying for

12 years of Google Ads experience, ecommerce-to-trades knowledge, and an honest look at what’s really happening in your account. Most auditors spot surface issues. We find the leaks that are costing you real money.

Frequently asked questions

How much does an audit cost?

I quote based on account size and complexity. Email or call 07410 907 104 to discuss, and we’ll give you a fixed-price quote.

How long does an audit take?

Usually 1–2 weeks from receipt of account access to final report, depending on account size. We’ll agree on timeline upfront.

Do you need full access to my account?

Yes, we need edit-level access to review everything properly. We sign an NDA and treat your data with full confidentiality. You control who sees the final report.

What if your audit finds nothing wrong?

We’ll say so. If your account is genuinely well-structured, efficient, and tracking properly, we won’t invent problems. You pay for honest diagnosis, not fear-selling.

Can you do an audit for a Wickford or Essex business?

Yes. We’re UK-wide and remote. In fact, Essex’s competitive cost-per-click environment makes audits especially valuable—small efficiency gains add up fast in high-competition regions.

What happens after the audit?

That’s up to you. Implement the recommendations yourself, hire us to implement them, or get a second opinion. We’ll leave you with a clear roadmap either way.

Get clarity on your Google Ads account

Request a PPC audit. We'll assess your account, identify waste and gaps, and give you a clear, actionable report. No hard sell, no lock-in—just honest diagnosis.

Call 07410 907 104 Request a PPC audit