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What a Real PPC Audit Looks Like

A PPC audit isn’t a sales pitch dressed as analysis. I dig into your account structure, keyword relevance, bid strategy, ad copy, landing page alignment, and conversion tracking. Then I show you exactly where money is leaking and what you can do about it.

What We Cover

The Typical Finding

Most accounts have 20–40% waste — old keywords nobody searches for, bids too high on low-intent traffic, landing page misalignment, or missing conversion tags. A single audit often pays for itself immediately.

Fixed Scope, No Obligation

You’re not locked in. We agree upfront on what we’re auditing — full account, single campaign, or focused review. We deliver findings, recommendations, and priority ranking. You decide what to fix and who fixes it. No pressure to hire me for ongoing management.

The Audit Process

  1. Scoping CallWe agree on what to audit (full account, specific campaigns, or core issues) and get a quote.
  2. Account ReviewI spend 6–10 hours deep-diving your structure, keywords, bidding, ads, pages, and tracking.
  3. Findings ReportWritten summary of issues, ranked by impact and ease of fix. Each finding includes ‘why it matters’ and ‘what to do’.
  4. Walkthrough CallWe review findings together, answer questions, and discuss next steps.

Frequently asked questions

Do you do audits for Chudleigh-based businesses?

Yes. I audit accounts for businesses anywhere in the UK. If you’re based in Chudleigh, Newton Abbot, Exeter, or anywhere in Devon, I can review your account and help you optimise for your local market.

What does an audit cost?

It depends on account complexity and scope. Get in touch for a quote based on what you need audited. I’ll give you a fixed price upfront.

How long does it take?

Typically 1–2 weeks from when we start. I do the deep work, write up findings, and schedule a call to walk through recommendations.

What if you find major issues?

I’ll be direct about severity and impact. Some fixes are quick — keyword pruning, bid adjustments, tracking fixes. Others require more work — account restructuring, landing page redesign, new keyword research.

Do I have to do anything after?

No. You get the findings and can implement them yourself, have your current manager do it, or hire someone else. The audit stands alone.

What if my account is actually fine?

Then I’ll tell you that. I’ve had clients where everything was running soundly — good keyword relevance, efficient bids, proper tracking. An audit confirmed they were in good shape, even if they had doubts.

Wondering if Your Google Ads Are Wasting Money?

Get a professional audit to find out. We'll identify the leaks, show you what's fixable, and leave you with a clear roadmap.

Call 07410 907 104 Request a PPC audit