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Most Google Ads accounts are bleeding money

Bad keyword targeting. Broad match keywords catching irrelevant searches. Campaigns that should be split but aren’t. Conversion tracking that doesn’t actually work. Bid strategies set-and-forgotten. I’ve seen £500/month budgets waste £150 on preventable mistakes, and £10,000/month accounts miss obvious £2,000-a-month improvements.

What the audit covers

Fixed scope, clear deliverable

An audit isn’t open-ended. You get a written report with findings, priorities (quick wins vs structural changes), and a roadmap. If you want to implement it yourself, that’s fine. If you want help, we can discuss ongoing management or project-based support.

Pricing and next steps

Audit fees vary by account size and complexity. Call 07410 907 104 or email for a quote — usually a fixed fee, not hourly. Turnaround is typically 1–2 weeks.

The audit process

  1. AccessYou grant read-only access to your Google Ads account (no changes, no risk).
  2. ReviewI dig into account structure, keywords, conversions, bid strategy, and performance trends.
  3. ReportYou get a written report highlighting waste, gaps, and priority fixes with estimated impact.
  4. DebriefWe discuss findings and next steps — implement yourself or bring me in for execution.

Frequently asked questions

How long does an audit take?

Analysis takes 3–5 days depending on account size. Report writing and debrief is another few days. Turnaround is usually 1–2 weeks.

Will you tell me if I should shut down certain campaigns?

Yes. If a campaign is losing money and can’t be fixed, I’ll say so. I’m equally honest if your ads are actually working well.

Do you audit Exmouth-specific campaigns?

Yes. I’ve audited local service ads, location-based ecommerce, and regional campaigns for Devon and South West businesses.

What if I'm happy with my current agency — can I still get an audit?

Of course. An external audit is a good second opinion. Many clients get audited every 6–12 months just to stay sharp, regardless of who’s managing it.

Do I have to implement all the recommendations?

No. The report is yours. Implement what makes sense, ignore the rest. Some clients implement everything; some cherry-pick quick wins. It’s your account.

Get a clear picture of your ad waste

Request an audit. You'll get a detailed report, a roadmap, and a conversation about what's possible next.

Call 07410 907 104 Request a PPC audit