Google Ads Audit for Exeter Businesses

Wasted spend is hiding in your account

Most Google Ads accounts bleed money. Bad keywords getting clicks that never convert. Targeting so broad you’re paying for irrelevant traffic. Ad copy that doesn’t match what people search for. Tracking so broken you don’t know where conversions come from. One audit usually finds £500–£2,000+ monthly waste. Sometimes more.

What a typical audit uncovers

• Keyword waste — keywords generating clicks but zero conversions, or keywords so broad they’re hitting the wrong audience
• Targeting overshoot — location targeting too wide, audience targeting too loose, demographic mix pulling in wrong buyers
• Ad copy misalignment — headlines and copy don’t match search intent, weak differentiators, missed conversion signals
• Tracking gaps — missing conversion pixels, incomplete UTM tagging, no visibility into offline conversions
• Bid strategy misfit — overpaying for low-intent clicks, leaving money on the table for high-intent ones

How it works

You give me account access for a review. I spend time in your campaigns, keywords, ad copy, audience settings, and conversion tracking. I pull a comprehensive report: what’s working, what’s wasteful, what gaps exist. You get a clear, prioritised list of fixes. No obligation to do anything with it.

The audit process

1. Initial briefYou tell me your goals, margins, and current spend. What matters? What doesn’t?
2. Deep account reviewI analyse campaigns, keywords, targeting, ad copy, landing pages, and tracking. Full picture.
3. Findings & prioritised fixesI hand you a report with what’s broken, what’s working, and a ranked list of changes that’ll stop the bleeding.
4. Debrief call (optional)We can jump on a call and I’ll walk through the findings. You decide what to do next.