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What a PPC audit actually uncovers

You’re running Google Ads. You have no idea if they’re working. Maybe you’re too close to the data. Maybe you’ve never run ads before. Maybe an agency has been managing them and you just want a second opinion. A PPC audit is a snapshot: we review your account structure, bid strategy, keywords, ad copy, landing pages, conversion tracking, and spend patterns. We tell you what’s working, what’s wasting money, and what’s missing. Then we send you a report with findings and recommendations. You decide what to do next. No pressure to hire us for management — we’ll tell you if your ads are fine and you should stop paying us to look at them.

What we look for

Audits find the obvious things too

Sometimes the issue is simple: your daily budget is too low, so ads stop showing by midday. Your account structure is so fragmented it’s impossible to scale. Your landing pages don’t load on mobile. We spot that stuff. Most audits surface something worth fixing.

How an audit works

  1. You grant accessYou give us read-only access to your Google Ads account. We’ll also ask for a quick call to understand your business, your goals, and what you’re spending per month.
  2. We review everythingWe spend time in your account: campaigns, ad groups, keywords, bids, ads, audiences, conversion tracking, landing pages. We’re looking for inefficiency, gaps, and opportunities.
  3. We send findingsI deliver a report with findings, prioritised by impact. Things that are definitely broken. Things that could be better. Quick wins vs. bigger strategic shifts.
  4. You decide next stepsYou can implement the recommendations yourself, hire us to do it, or ignore it entirely. No follow-up sales pitch — we mean that.

For businesses in Norwich and Norfolk

Whether you’re in Norwich, Great Yarmouth, Gorleston-on-Sea, or a smaller town like Aylsham or Harleston, I audit accounts the same way. We’re remote, so location doesn’t matter. What matters is your account data and your business model. We’ll evaluate your setup against what actually works in your niche and market.

Frequently asked questions

How much does an audit cost?

I’ll quote you on a call. It depends on account size and complexity, but we give you a fixed price upfront. No surprises.

How long does an audit take?

From our perspective, a few hours to a day depending on how many campaigns and keywords you have. Turnaround is typically 5-7 working days from when you give us access.

What if the audit says my ads are fine?

Then we’ll tell you that. We’re not going to invent problems so you’ll hire us. If your account is well-structured, your bids are sensible, and you’re tracking correctly, we’ll say so.

Can we do the audit for Google Ads and also review my other ad platforms?

Our audit covers Google Ads only. That’s where our expertise is. If you want Microsoft Ads reviewed, we can do that too. Other platforms, we’d be upfront about our limits.

Do you do audits for businesses in Norfolk outside Norwich?

Yes. We’re fully remote and work across the UK. Whether you’re in Norwich, East Dereham, or anywhere else in Norfolk, the audit process is the same.

What happens after the audit if I want to work with you?

We’d move to either fractional consulting (ongoing advising while you or someone else runs the account) or full-service management (I run it end-to-end). Different pricing for each model. No obligation.

Want to know if your ads are actually working?

Request an audit. We'll review your account, give you honest findings, and a clear roadmap for what to fix. No obligation to hire us after — this is just clarity on your current spend.

Call 07410 907 104 Request a PPC audit