I'll diagnose what's broken in your Google Ads account, where money is leaking, and what's not tracking. Fixed scope. Quote on a call.
Request a PPC auditWasted spend. Broad-match keywords capturing irrelevant searches. Geo-targeting too wide. Audience overlap burning budget on the same person twice. Tracking failures. Conversions not firing. Value not captured. Landing pages not linked to outcomes. Structural problems. Ad groups built for volume, not margin. Bids set by habit, not strategy. No testing. No seasonal adjustments.
When someone is running your ads day-to-day, they’re optimising within the existing structure. An audit steps back and asks: is the structure right? Most structures aren’t.
High CPCs mean wasted money is expensive. In Hatfield, a sloppy broad-match setup burns through budget fast. St Albans and Welwyn Garden City have similar competition. I’ve audited dozens of Hertfordshire accounts and most are leaving 20-40% on the table through tracking gaps or structural bloat.
Audits are quoted per engagement based on account complexity. A small Google Ads account might be £400-600. A large account with multiple campaigns and custom audiences might be £1,000-1,500. We’ll agree on scope and price before I start.
An audit is a one-time diagnostic. You get a report and recommendations. Ongoing management is me running the account and optimising continuously. You can do an audit, implement the fixes, and decide later if you need ongoing help.
Honest answer: some accounts are set up well. If yours is, I’ll tell you that and explain why you don’t need to change anything. An audit that says ‘all good’ is worth the money if it’s true.
Yes. The audit report includes specific recommendations — which keywords to pause, which audience to remove, how to restructure ad groups, etc. If you’re comfortable implementing, go ahead. If you want help, we can discuss ongoing management.
Yes. I audit Hatfield, St Albans, Welwyn Garden City, Harpenden, and anywhere in Hertfordshire or the UK. I understand the local market and high CPC environment, which affects audit priorities.
Review takes 3-5 business days. Findings call is 1 hour. You’ll have a written report within a week of starting.
Then we can discuss ongoing management or project-based support. I can either run your account going forward, or we can hire someone and I can review their work quarterly.
Let's audit your account, find the waste, and get it fixed.
Call 07410 907 104 Request a PPC audit