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What a PPC audit uncovers

Most Google Ads accounts have money leaking. Maybe you’re bidding on the wrong keywords, your landing pages don’t match your ads, conversion tracking is broken, or you’re wasting budget on competitors who’ll never buy. An audit finds that waste and tells you exactly where to tighten up.

We look at everything

The honest assessment

Sometimes an audit reveals a well-run account with nothing major to fix. When that happens, we’ll tell you. Not every account needs an overhaul. Some just need tweaking.

Audit process

  1. You grant accessWe’ll need read-only access to your Google Ads account. No changes, just review.
  2. Deep diveWe spend time in your account, analyse performance data, check tracking, review landing pages, and benchmark against your market.
  3. Clear reportYou get a written report with findings, prioritised recommendations, and a roadmap. Actionable, not fluff.

Scope and pricing

An audit is a one-off engagement. I deliver findings and recommendations; what you do with them is up to you. No lock-in, no ongoing obligation. Pricing is quoted per audit based on account complexity—get in touch for a tailored quote.

Best for

Audits work well if you’re new to Google Ads, you’ve been running it for a while without expert review, you’re switching agencies, or you just want an independent assessment. Businesses in Pateley Bridge, Harrogate, Skipton, and across Yorkshire benefit the same way—audit findings apply whether you’re hands-on or delegating.

Frequently asked questions

Will the audit tell me if I should keep running Google Ads?

Yes. We’ll look at your cost-per-result, your margins, and your conversion rate. If Google Ads isn’t a fit for your business model, we’ll say so. Our job is honesty, not selling you something you don’t need.

Do you follow up on audit recommendations?

The audit itself is standalone. But if you like the findings and want help implementing them, I offer full management or fractional consulting. That’s a separate conversation.

Can you audit a new account before we spend real money?

Absolutely. If you’re building a campaign from scratch, an early audit can save you months of wrong direction. We’ll review your strategy, structure, and keyword plan before you go live.

I'm in Pateley Bridge. Do you audit local businesses?

Yes. I audit businesses across North Yorkshire, the Midlands, the South—anywhere in the UK. Remote work means location doesn’t matter. Same quality audit whether you’re ecommerce, home services, professional services, or trades.

How long does an audit take?

Depends on account size and complexity. Small accounts (few campaigns) take a few days; larger accounts may take a week or more. We’ll give you a timeline upfront.

What if you find nothing wrong?

We’ll still deliver a full report, including competitive analysis and performance benchmarks. You’ll know your account is healthy—and exactly why.

Get an independent view of your Google Ads

Request a PPC audit. We'll review your account, identify waste and opportunities, and give you a clear roadmap. No sales pitch—just expert analysis and honest recommendations.

Call 07410 907 104 Request a PPC audit