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What's hiding in your Google Ads account

Most businesses running Google Ads in Princes Risborough are throwing 20–40% of their budget at keywords or audiences that never convert. Bad keyword match types. Bid strategies set on autopilot. Conversion tracking gaps so bad you don’t even know what’s working. Landing page friction that kills clicks.

You don’t see it because you’re in the weeds. An audit surfaces it.

What's included in a PPC audit

One fixed price, no surprises, no obligation

You get a written audit report with findings and recommendations. If you want to hire us for ongoing management or fractional consulting, we’ll quote you fairly. If not, you keep the report and run with it. Clean.

Why Princes Risborough businesses need audits

Princes Risborough sits in London’s shadow — click costs are high, which makes efficiency matter more. If you’re running ads without knowing which keywords pull their weight or whether your tracking is even working, you’re bleeding budget in the most expensive ad market in the UK. An audit costs far less than a month of wasted spend.

Audit process

  1. 1. Book and briefYou give us access to your Google Ads account (read-only) and tell us your goals. Takes 15 minutes.
  2. 2. Deep diveWe spend 4–6 hours in your account: keyword analysis, audience segmentation, tracking validation, competitor intel.
  3. 3. Report and debriefYou get a written audit report with findings, recommendations, and a roadmap. We do a 30-minute debrief call to walk through it.

Who needs an audit

Anyone who’s been running Google Ads for more than a few months without a senior review. You’re either hitting targets and want to optimise further, or you suspect something’s wrong but can’t put your finger on it. Either way, an audit tells you exactly what’s happening and what to fix next.

Frequently asked questions

How much does an audit cost?

We quote based on account size and complexity. Request an audit, tell us your ad spend, and we’ll give you a fixed price. No surprises.

How long does it take?

We typically deliver the full audit report within 5–7 working days. The debrief call is scheduled after you’ve read it.

What if I don't like the results?

The audit is yours — you own the report. You can take it to another consultant, share it with your team, or act on it yourself. No pressure to hire us.

Do you audit accounts in Princes Risborough specifically?

Yes. We specialise in UK local markets and understand the Buckinghamshire region (Princes Risborough, Wendover, Aylesbury, High Wycombe, Tring, Amersham, Chesham) and how high CPCs affect campaign efficiency.

What if you spot a quick win?

We’ll flag it in the audit. If it’s a one-off fix (turn off a bleeding keyword, fix a tracking tag), we’ll usually recommend it in the report. Ongoing implementation is your call — or you can hire us for that.

Can I use this audit to negotiate with my current agency?

You can, but that’s not why we do it. An audit is designed to help you understand your account. What you do with that insight is your decision.

Find the waste in your Princes Risborough Google Ads account

Request a PPC audit. We'll give you a fixed price, dive into your account, and deliver a report that tells you exactly what's working, what's not, and what to do next.

Call 07410 907 104 Request a PPC audit