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Every Google Ads account has money leaking somewhere

Broad match keywords pulling irrelevant traffic. Bid strategies working against you. Broken conversion tracking that skews your decision-making. Landing pages that don’t match your ad copy.

Most businesses don’t realise how much they’re wasting because they’re not looking for it. A good audit finds that waste and tells you exactly what to fix.

What an audit typically uncovers

Bishops Stortford is expensive territory

You’re in the London commuter belt, which means Google Ads CPCs are high. Every click costs more here than it does in rural areas. That’s exactly why an audit matters — wasted spend in Bishops Stortford stings more than anywhere else.

How the audit works

You give me access to your Google Ads account (and Google Analytics, if you’re using it). I spend time diving into your data, competitor landscape, and account structure. Then I produce a diagnostic report that breaks down what’s working, what isn’t, and what you should fix.

I’m blunt about it. If your ads are actually fine, I’ll tell you. If you’re throwing money away on something fixable, I’ll tell you that too.

The audit process

  1. Access & contextYou grant read access to your Google Ads and Analytics. We discuss your business goals.
  2. Deep reviewI audit your account structure, keywords, bids, creative, landing pages, and tracking setup
  3. Diagnostic reportYou get a clear, actionable report with findings and prioritised recommendations
  4. Debrief callWe walk through the report and you ask questions. No pressure to hire me for ongoing work.

Pricing and scope

Audits are quoted based on account complexity and scope. Request an audit and we’ll discuss pricing on a call. There’s no obligation to continue working together after — this is a diagnostic, not a sales pitch. Many clients do choose ongoing management after seeing the audit, but that’s entirely your choice.

Frequently asked questions

What if the audit shows my ads are actually fine?

I’ll tell you. I’ve seen plenty of accounts running well. If yours is one of them, you get that peace of mind and move on. No upsell.

Do you audit accounts in Bishops Stortford specifically?

Yes. I understand Hertfordshire’s competitive landscape and the high CPCs that come with being in the London commuter belt. That context matters for the audit.

How long does an audit take?

Depends on account size. A small account might take 5-10 hours, a large one might take 20+. We’ll estimate based on your setup.

What if I don't have Google Analytics set up?

The audit still works, but you get less insight into how users behave after clicking. I’ll flag that as a gap and explain what you’re missing.

Can I implement the recommendations myself?

Absolutely. The audit is yours to do with as you wish. Some clients implement everything themselves, others hire me or someone else to do the work. That’s up to you.

How much will it cost to fix the problems the audit finds?

Most fixes are free — they’re just optimisations in Google Ads. Some might require website changes (landing page updates, tracking code fixes). We’ll be clear about what costs money and what doesn’t.

Find out where your Google Ads money is going

Request an audit and get a clear picture of what's working, what's wasted, and what you should fix first.

Call 07410 907 104 Request a PPC audit