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You have someone running your ads. You need a second opinion.

Maybe you’ve hired an internal person, or you’re working with an agency. Either way, something feels off—your costs are creeping up, your team’s stretched thin, or you just want to know if you’re on the right track. You don’t need a takeover; you need strategic clarity from someone who’s seen thousands of accounts.

That’s where I come in. I’m a fractional PPC consultant who works with your existing setup, not instead of it. I’ll audit your strategy, spot the gaps, and either coach your team through fixes or do the work myself—your choice.

Advisory services I offer

I won't take over your account unless you ask

My job is to make your current setup work better. If your internal team or agency needs a confidence boost and a roadmap, that’s my specialty. If you later decide you want me to run it, we can switch to that.

How the work flows

We start with a consultation call (free, 30 minutes). You explain what’s happening, what you want to achieve, and what your constraints are. From there, I’ll propose specific advisory work—maybe an audit, maybe a few strategy sessions, maybe an ongoing fractional role. We agree on scope and time commitment, then I bill accordingly. No surprises.

A typical advisory engagement

  1. Initial consultationYou walk me through your account, goals, and concerns. I ask hard questions and identify obvious gaps.
  2. Detailed audit (if needed)I review tracking, campaign structure, keyword strategy, and competitive positioning. You get a written report with priorities.
  3. Strategy sessionWe whiteboard fixes together. I show you why each change matters and what to expect.
  4. Implementation supportYou can have me implement changes, coach your team, or a mix of both. You stay in control.

Frequently asked questions

What does a consultation call cost?

Nothing. Free 30 minutes to understand what you need. After that, I’ll quote you for specific work—audit, strategy sessions, or ongoing fractional support.

Can you work with my agency/internal team, or do you compete with them?

I’m happy to work alongside either. If your agency wants a second opinion or needs backup on strategy, I can do that. If you have an internal PPC person who needs mentoring, I can coach. The goal is your success, not territorial.

How much does ongoing fractional support cost?

It starts from our pricing anchor of £300/month and is tailored to your scope—could be quarterly calls only, or 10 hours/month of active optimization. Get a quote on a call based on what you need.

What if I'm based in Shrewsbury or the surrounding Shropshire towns—do I need to travel?

No. I work entirely remotely—calls, Slack, email, screen-sharing. Location doesn’t matter; what matters is that I can see your data and you can see mine.

How long does an audit typically take?

Depends on account size and history. A small account, 2–3 days of work. A bigger one with complex structure, 5–7 days. I’ll give you a time estimate before I start.

Do you guarantee results?

No. I guarantee honest work and clear communication about what’s possible. Results depend on your product, market, and budget. I’ll tell you upfront if I think your setup is fundamentally sound or needs rework.

Get strategic clarity on your Google Ads

Book a free 30-minute consultation. No obligation, no pitch. Just a straight talk about what's working and what isn't.

Call 07410 907 104 Book a consultation