Expert second opinion on your Google Ads. Fractional strategy for teams that already have someone running ads.
Book a consultationMost businesses have someone handling Google Ads — an agency, an in-house marketer, a generalist. Usually they’re doing something right. Usually they’re also leaving serious money on the table.
I consult with teams that want a senior second opinion without changing their setup. Walk in with your account structure, your KPIs, your spend — walk out with a roadmap for the next quarter.
You send me your campaigns, keywords, ad copy, conversion data. I review the actual numbers — what’s working, where you’re bleeding spend, what’s invisible to you. Then we talk strategy. New keyword angles. Bid restructures. Tracking gaps. Audience segments you’re missing. Honest feedback about whether your current setup is actually fit for purpose.
I don’t sell you anything. I tell you what I see.
You don’t need me every day. You need me every quarter (or monthly for high-spend). That’s fractional strategy — expert eyes without the overhead of a full agency relationship.
Consulting firms in your region often lack PPC depth — it’s a specialist skill. London commuter belt competition means your CPCs are elevated; most consultants don’t know how to optimize for that environment. I do. 12 years of direct Google Ads experience means I’m not guessing at audit findings.
Price depends on scope. Simple keyword review might be a single call (from £300 anchor framework). Deep dive with restructure roadmap is a bigger engagement. Get a tailored quote on a call — I’ll describe what I’d cover and price it then.
No. I consult with existing clients all the time. Your agency doesn’t need to know. Or they do — doesn’t matter. I’m giving you a professional second opinion.
That’s fine. I’m not here to sell you. If I tell you your ads are actually working well and you should leave them alone, that’s what I’ll say. Not every problem needs a solution.
Yes, but that’s usually a separate conversation. Most ads problems aren’t actually ads problems — they’re tracking problems. I can diagnose that on a call.
Depends on your account size. Small account: 1-2 weeks of review and one strategy session. Larger account (£10k/month+ spend): 2-3 weeks and multiple sessions. I’ll outline the timeline in your quote.
Not usually — I consult, I don’t execute. But if you need help testing one of my recommendations, we can discuss it. That’s outside the consulting scope though.
Send me a quick summary of your campaigns and goals. I'll tell you whether a consultation makes sense and what I'd cover. No charge for that initial conversation.
Call 07410 907 104 Book a consultation