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You already have someone running ads. That's good.

But do you know if they’re optimising for the right things? Are they chasing volume or profit? Do you trust the decisions being made? Sometimes you just need a second opinion from someone with 12 years in the space.

What I do as a consultant

I work as a fractional PPC strategist for businesses that want expert input without handing over day-to-day account management. This might mean reviewing your current setup quarterly, acting as a sounding board for your team, or auditing a specific campaign that’s underperforming.

In Bishops Stortford and across Hertfordshire, where Google Ads CPCs are high due to London commuter belt competition, having strategic input can save you thousands in wasted spend.

Common reasons to work with a consulting partner

My background: why I can help

I’ve spent 12 years in Google Ads across ecommerce, D2C brands, and home services. I’ve managed £2M+ in ad spend directly, and I work alongside Growth PPC, which runs £20M+ at scale with a 20.8x peak ROAS. That means I’ve seen what works, what fails, and why.

I give you straight talk, not jargon. I’ll challenge assumptions and help you think more clearly about what success actually means for your business.

How consulting works

  1. Discovery callYou tell me what’s working, what isn’t, and what your specific challenge is
  2. Deep diveI review your account, competitor landscape, and current strategy
  3. RecommendationsI give you a clear roadmap with prioritised changes and strategic rationale
  4. Follow-upOngoing access for questions, quarterly reviews, or ad-hoc guidance as needed

Pricing and scope

Consulting arrangements are tailored to what you need. The anchor is from £300/month for ongoing advisory retainers. For specific diagnostics or strategy projects, I’ll quote based on scope and discuss what works for your budget. I’m happy to work hourly, on retainer, or project-based — let’s talk about what makes sense.

Frequently asked questions

Is this for my current agency or instead of them?

Either. Some clients bring me in as a second opinion to validate what their agency is doing. Others work with me to reshape their strategy before handing it to an in-house team. It’s your call.

Do you work with businesses in Bishops Stortford?

Yes, I’m UK-wide and remote. Bishops Stortford’s position in the London commuter belt means higher CPCs and stiffer competition — I understand that landscape well.

How deep do your reviews go?

As deep as you need. That might be a high-level quarterly check-in or a forensic audit of your keyword strategy, landing pages, and conversion tracking. We’ll define the scope upfront.

Can I hire you full-time instead of as a consultant?

Yes. If you want me to manage your account day-to-day, that’s the done-for-you management service. Book a call and we’ll talk about which model suits you better.

Do you help with strategy for new campaigns?

Absolutely. Whether you’re launching into Google Ads for the first time in Hertfordshire or branching into a new channel, I’ll help you plan it properly before you spend money.

What's the time commitment from me?

Minimal. You give me access to your account and maybe an hour per quarter for a strategy call. The rest is on me.

Need a second opinion on your Google Ads?

Book a consultation to discuss your current strategy, gaps, and what a partnership might look like.

Call 07410 907 104 Book a consultation