PPC Consultant for Stansted Mountfitchet Businesses

When you need strategic advice, not another agency

Maybe you’ve got someone managing your ads in-house, or you’re with an agency, but something feels off. Spend’s rising, conversions aren’t. Or the account’s doing fine but you can’t tell if it’s really optimised or just adequate. That’s where fractional strategy comes in. You don’t need me to replace whoever’s running ads now — you need me to review the strategy, spot gaps, and tell you what to fix or what to keep running.

I’ve spent 12 years in Google Ads — ecommerce, trades, D2C, the lot. I can audit your account in a few hours and tell you exactly what’s working and what isn’t.

What fractional consulting covers

• Account audit — Audience setup, keyword strategy, bid logic, creative gaps, tracking. Where is money leaking?
• Strategy recommendations — Is your current structure right for your margins? Should you split campaigns differently? Are you chasing the wrong keywords?
• Competitive analysis — What are your competitors bidding on? Where are they vulnerable?
• Second opinion on decisions — Before you make a big change (new campaign, new tool, new budget), talk it through.
• Optimisation guidance — Hand off a plan to your current team or use it yourself. Or keep me on retainer for ongoing strategy.

Why hire a fractional consultant?

Because in-house teams often lack breadth — one person can’t know ecommerce and trades and B2B PPC inside out. Agencies chase upsells. A consultant gives you unbiased perspective and walks away. You get to make the decision.

Typical engagement

1. Initial consultation30–45 minutes. You tell me about the account, the business, what’s working and what worries you.
2. Audit and analysisI dig into your account, review structure, keywords, bidding, creative, tracking. Typically 4–8 hours.
3. Recommendations documentPrioritised list of what to change, why, and expected impact. You decide what to do with it.