Google Ads Audit for Betchworth Businesses

You don't know what you don't know

Your Google Ads account is bleeding money somewhere. Maybe it’s obvious — terrible click-through rates, conversions that don’t match your actual sales. Maybe it’s hidden — tracking that’s wrong, keywords that should be paused, audience exclusions you’re missing.

An audit finds it. Clearly, with data, and with specific recommendations. Then you decide what to do. No pressure to hire me. No obligation. Just honest diagnosis.

What gets audited

• Campaign structure — Are campaigns logical? Do they reflect how customers actually buy?
• Keywords — Which ones are worthless? Which ones are underutilised? Broad vs. exact match strategy — does it make sense?
• Bid strategy — Are you using the right one? Target CPA, Target ROAS, manual — what’s actually optimal for your business?
• Ad copy & extensions — Are ads compelling? Are you using all the real estate (sitelinks, callouts, structured snippets)?
• Conversion tracking — Is it accurate? Are you tracking the right conversions? (Most accounts have gaps here.)
• Quality Score — Which keywords have poor scores? Why? What’s the impact?
• Audience targeting — Are you reaching the right people? Are you excluding people who waste spend?

Scope is fixed, price is on a call

I scope audits to a fixed methodology — typically 5-7 days of analysis depending on account size. You get a detailed report with findings and specific recommendations. What it costs depends on account complexity. Call me with your current ad spend and I’ll quote.

How an audit works

1. RequestYou fill out a brief form about your business and current performance. I review it and quote you.
2. AccessYou give me read-only access to your Google Ads account. I pull data, analyse, take notes.
3. AnalysisTakes 5-7 working days depending on how complex your setup is.
4. ReportYou get a detailed report with findings, data, and specific recommendations. We can schedule a call to walk through it if you want.

Then what?

That’s up to you. Some clients take the report and implement fixes themselves. Some hire me to implement. Some use it to brief their existing agency. Some discover their ads are actually fine and sleep better at night. An audit doesn’t obligate you to anything — it just gives you certainty.