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Strategic advice without taking over

Maybe you’ve got someone managing your ads, or you’re running them yourself but want expert input. I offer fractional consulting, campaign reviews, strategy design, or interim leadership—whatever fits your situation. You stay in control; I advise.

What fractional consulting includes

For teams, not just solopreneurs

This service suits in-house teams, agencies with gaps, or solo operators who want expert strategy without a full hand-over. You keep ownership; I provide the senior perspective.

Why bring in a senior consultant

Google Ads changes fast. Bid strategies, audience features, attribution windows—they shift every quarter. If your team is deep in day-to-day work, they may miss strategic shifts. A fresh, senior pair of eyes catches blind spots, unlocks hidden performance, and keeps you ahead of the curve.

How advisory engagements work

  1. Consultation callYou describe your current setup, goals, and where you’re stuck. We agree on scope—audit, strategy, or fractional management.
  2. Review and adviceI dig into your account, competitive landscape, and market. Then we talk through findings and next steps together.
  3. Ongoing support or handoffYou choose: fractional management ongoing, or implementation support as your team executes the strategy.

Frequently asked questions

Do you work with agencies in Shropshire?

Yes. If you’re an agency with a gap in PPC expertise or an in-house team needing strategic backup, I offer fractional consulting. Oswestry, Shrewsbury, anywhere in the UK—remote works fine.

How much does fractional consulting cost?

Ongoing fractional management starts from £300/month. One-off audits or strategy work are quoted based on scope after a call. No hidden fees; price covers the work we agreed.

What if I just want a single audit, not ongoing help?

Totally fine. We do a one-off audit, deliver findings and recommendations, and you take it from there. Quote on a call, fixed scope, no pressure to continue.

Can this work alongside my current PPC person?

Yes. I’m often brought in as a second opinion or strategic oversight while your team handles day-to-day. Some clients use me for quarterly reviews or as a sounding board.

How is this different from hiring a full managed account?

You keep more control and only pay for the expertise you need. Full management is end-to-end; consulting is guidance and strategic input. Choose based on your team’s capacity and confidence level.

Get strategic clarity on your Google Ads

Book a consultation to discuss your goals, current challenges, and what advisory service would work best for your situation.

Call 07410 907 104 Book a consultation