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You have ads. You need a second opinion.

Maybe you run ads in-house, or maybe someone else manages them, but you’re not sure if the strategy is sound. Are you bidding on the right keywords? Is your audience targeting too broad? Are you testing creatives aggressively enough? Is your landing page the bottleneck? These are the questions a fractional consultant answers. I’ve spent 12 years in Google Ads across ecommerce, D2C, and home services. I can come in, review your account, identify the gaps, and tell you exactly what to fix — or run it with you if that’s easier.

When to bring in a consultant

What fractional PPC looks like

You set the problem. I come in (online call or email, depending on scope), review the data, identify the issue, and recommend or implement the fix. Sometimes that’s 30 minutes; sometimes it’s a month of part-time strategy. Always transparent billing, always honest advice — if the ads are working, I’ll say so. If they need a rethink, I’ll show you why and how.

Stevenage and high-cost PPC markets

Running Google Ads in the London commuter belt — including Stevenage, Hitchin, Welwyn Garden City, and Harpenden — means competing in a high-CPC environment. CPCs here rival London itself. That makes efficiency critical. A consultant who understands what works at high cost per click is not a luxury — it’s how you stay profitable. I’ve managed £2M+ across exactly these conditions.

Typical consultant engagement

  1. Initial callTell me the problem — lagging performance, new campaign, unclear strategy — and we discuss scope and approach.
  2. Review & analysisI audit keywords, bids, audiences, creatives, landing pages, conversion tracking. I deliver a written assessment of what’s working and what’s not.
  3. Recommendation & implementationWe talk through fixes and either I implement them or hand a clear roadmap to your team.

Frequently asked questions

How much does a consultation cost?

Depends on scope. Simple questions might be a one-off call; a full account review is a few hours of work. Book a call and we’ll quote exactly what you need.

Do you work with in-house PPC teams?

Yes. I come in as a senior strategic partner — auditing work, coaching the team, spotting problems they might miss. Especially useful if your team is smaller or less experienced.

Can you manage my account after the consultation?

Yes. We can transition from fractional advisory to ongoing managed accounts if that makes sense. Pricing starts at £300/month for up to £3k ad spend.

What if I'm not sure what help I need?

That’s the whole point of a first call. We’ll talk through your situation, and I’ll tell you honestly whether you need a quick review, ongoing strategy, or hands-off management. No obligation either way.

Do you specialise in specific industries?

Ecommerce, D2C, and home services are my sweet spots. But I work across niches — what matters is understanding your business model and customer acquisition cost.

How does this work for Stevenage and Hertfordshire businesses?

I work fully remote — calls, video, email, or screen-share. Same day service usually possible for urgent reviews. Stevenage’s high-CPC market actually benefits from advisory work because every pound of waste costs more.

Get a senior second opinion

Let's talk about where your ads stand and what's possible. Book a consultation and we'll get specific.

Call 07410 907 104 Book a consultation