PPC Consultant for Horwich Businesses

Strategy without the agency seat-warming

You already have someone running ads, but you’re not confident it’s right. Or you’re in-house and want a second opinion. Or you need fractional oversight as you scale.

I work as your strategic advisor — auditing, advising, sometimes hands-on steering — on your terms. Not full management; not hands-off either.

When to bring in advisory

• Campaign structure feels wrong — too many ad groups, no segmentation, keywords all over the place
• ROAS is flat — spend is stable but conversion rate or margins are slipping
• Tracking is fuzzy — you don’t trust your numbers or you’re missing offline conversions
• You’re scaling fast — you need strategy to stay ahead of chaos
• Someone else is in charge — and you want an expert sanity check

What advisory looks like

Typically: I audit your campaigns for structure, segmentation, targeting, and tracking. I give you a written brief on what’s working and what’s bleeding money. Then we discuss next steps — maybe I coach your team, maybe I take over part of the account, maybe I just check in quarterly.

Why I do this

I ran Google Ads for a decade before adding consulting and fractional work. Most business owners inherit bad advice or no advice at all. Even a few hours of clarity — someone who’s seen 200 accounts and knows what works — saves tens of thousands in wasted spend.

How advisory starts

1. Consultation callWe discuss what’s broken, what’s unclear, and what you need from me. 30 minutes.
2. Audit scopeDepending on your question, I’ll outline what I’ll review — account structure, targeting, tracking, creative, ROAS trends.
3. Findings and next stepsWritten brief + call to discuss. Then we agree on ongoing arrangement — advisory check-ins, hands-on help, or referral to someone else if it’s not my niche.