Expert second opinions and fractional strategy for brands who've already got an ads person. Unbiased audit. Honest advice. No sell.
Book a consultationMaybe you’ve got an agency, but the account feels sluggish. Or you hired someone in-house and they’re solid but unsure on strategy. Or you’ve got ads running but you can’t tell if they’re actually any good. That’s where I come in.
I’m a fractional PPC consultant—I audit accounts, spot the gaps, and advise on strategy without taking over day-to-day. I’ve worked across ecommerce and home services, mostly remote across the UK, and I’ve managed £3M+ in ad spend directly. I know what works and what’s theatre.
I tell you what’s working and what’s not. If your current setup is solid, I’ll say so. If there’s waste or risk, I’ll flag it. Then I advise on fix priority and how to get there.
I work a few ways: you can hire me for a one-off diagnostic (quote on a call), a monthly advisory retainer to review and guide, or ad-hoc support as you need it. From £300/month upwards depending on scope. The idea is you keep control, but you’ve got a senior person pressure-testing decisions and spotting drift.
Smaller market areas like Cleator Moor and Cumbria often don’t justify a full in-house ads person. But you still need expertise at the table. Fractional lets you get senior input without the salary. I’m remote, I charge based on scope, and I’m accountable for honest advice, not upselling.
Yes, though I’ll be blunt about what I find. If their work is solid, I’ll say so. If there are gaps or risks, I’ll lay them out. No politics, just facts.
Then we talk it through. I’ll explain my reasoning and the trade-offs. But ultimately, it’s your business and your call.
Absolutely. I specialise in ecommerce and home services—both common in Cumbria. Scale doesn’t matter; strategy does.
Depends on scope. A one-off audit might be one price; an ongoing retainer another. Book a call and I’ll quote based on what you need.
Yes. I’m a second opinion, not a replacement. You keep your relationship; I advise on strategy and spot issues.
Varies. One audit might be 2–3 hours over a week. A monthly retainer is usually 2–4 hours per month. We’ll agree upfront.
Book a consultation. We'll discuss your current setup, your goals, and whether fractional PPC strategy is the right fit. No obligation, no upsell.
Call 07410 907 104 Book a consultation